AirAsia Philippines is once again flying with purpose, partnering with tourism stakeholders in shifting the spotlight from the party-centric “Laboracay” to a more meaningful, sustainable celebration—“Love Boracay.” The campaign invites guests to experience the world-famous island with responsibility, respect, and heart—for the enjoyment of future generations.

✈️ Official Airline Partner of Love Boracay 2025
As the official airline partner of Love Boracay 2025, AirAsia is leading efforts to make travel more accessible, inclusive, and mindful. The airline is working with local communities and partners to ensure barrier-free adventures, empowering every traveler to safely explore Boracay’s stunning beauty while contributing positively to its long-term sustainability.
“We take pride in being this year’s official airline partner in celebrating the world-renowned island of Boracay,” said AirAsia Philippines CEO Ricky Isla. “We remain committed to our partnership with the local government and tourism stakeholders, supporting initiatives that ensure long-term success for the travel and tourism industry. In 2024 alone, AirAsia flew approximately 1.3 million guests to Caticlan and Kalibo—underscoring our role in driving economic activity in the Province of Aklan.”
🌴 DOT Supports Responsible Tourism
Tourism Secretary Christina Garcia-Frasco echoed the call for sustainable travel:
“The Department of Tourism fully supports the ‘Love Boracay’ initiative and thanks partners like AirAsia Philippines for their commitment. Under the Marcos Administration, we remain focused on making Philippine tourism sustainable, inclusive, and globally competitive. Responsible tourism can blend perfectly with joyful travel experiences, and we invite all visitors to help preserve the island’s beauty for generations to come.”

🎉 Love Boracay 2025 Highlights
Travelers can take advantage of AirAsia’s special Php 544 one-way base fare to Caticlan until May 4, for travel between April 7 and September 30, 2025.

Even better—guests can unlock exclusive discounts and perks by simply presenting their AirAsia boarding pass at partner merchants such as Feliz Hotel, Epic Boracay, Tides Boracay, and The Lind Boracay—enjoying up to 20% off on food and beverages.
🎶 Celebrate Local Music and Sports
On April 30, Boracay’s Station 2 will come alive with an exciting OPM concert featuring top Filipino acts including KAIA, The Juans, Denise Julia, and Itchyworms.
The celebration continues on May 1 with a fun-filled beach volleyball showdown led by sports heroes Roma Doromal and Kyla Atienza in front of Red Coconut Hotel at 3PM.
Finally, close out the festivities at the Love Boracay beach party featuring the country’s hottest DJs: DJ Ron Poe, KATDJ, and DJ Tom Taus.
“As we aim for our 16th consecutive win as Skytrax’s World’s Best Low-Cost Airline, our focus remains on delivering value-driven services that elevate tourism and support local communities,” Isla added.

💖 Travel with Purpose
From discounted fares and exclusive perks to concerts and beach sports, AirAsia’s Love Boracay 2025 is more than just a celebration—it’s a movement for more meaningful, responsible, and unforgettable travels.
For booking and more details, visit www.airasia.com or follow @airasiaph on social media.



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