The perfect summer day comes alive when music, innovation, and immersive experiences come together—and that’s exactly what unfolded at the TCL Cooltura Summer Fest held at the Market! Market! Activity Center.
In collaboration with TCL and Abenson, the highly anticipated event delivered an electrifying celebration filled with live performances, interactive zones, and a showcase of cutting-edge home innovations designed to elevate modern Filipino living.
A Summer Playground of Innovation
From the moment guests arrived, the venue radiated a refreshing, summer-inspired energy. Attendees explored a full-spectrum display of TCL’s latest smart appliances—from cinematic big-screen TVs and award-winning air conditioners to versatile refrigerators and high-performance washing machines, each engineered to redefine everyday comfort and convenience.
Adding to the excitement was an interactive stamp-journey experience, where guests moved through curated summer-themed zones. Participants struck poses at a vibrant photobooth, tested their reflexes in the high-energy Icy Reflex challenge, and stepped into the Cool Savings Blast booth to catch flying “AC bills.” The result was a playful, immersive brand experience that transformed a traditional product showcase into an unforgettable summer adventure.
The Main Event Unfolds
As the program officially kicked off, anticipation built across the crowd gathered before the main stage. The energy was palpable—fans and guests alike ready for a lineup of entertainment and surprises.
Opening the program, TCL Philippines Director of Sales Cyd Montebon welcomed attendees with an energetic message that set the tone for the day.
“We are very excited to celebrate the third year of CoolFest with everyone,” Montebon shared. “At TCL, we believe technology should be more than features—it should be a movement that shapes how we live. This milestone reflects the trust of our consumers and the strong partnership we share with Abenson. Together, we are committed to bringing world-class comfort into every Filipino home.”
The momentum continued with Abenson Retail Marketing Head Apple Ma, who underscored the strength of the partnership.
“Abenson has proudly stood as the #1 appliance store in the Philippines,” she said. “Our mission has always been to deliver ‘Super Service’—offering trusted home solutions that make everyday living more comfortable and meaningful. Our partnership with TCL reflects a shared commitment to innovation and quality.”
Kathryn Bernardo Lights Up the Stage
The energy reached its peak with the arrival of TCL Brand Ambassador Kathryn Bernardo, greeted by roaring cheers from the crowd. Radiating charm and effortless star power, she fully embodied the Cooltura lifestyle, engaging with fans and participating in the interactive stage games.
Reflecting on TCL’s guiding principle, “Inspire Greatness,” she shared:
“For me, it means choosing things that improve your quality of life. When your home gives you comfort and innovation, it inspires you to become the best version of yourself. It’s all about staying inspired—and staying cool.”
Music, Emotion, and the Ultimate Summer Finale
True to its legacy, the TCL Cooltura Summer Fest concluded with a powerful musical showcase from acclaimed OPM band The Juans. The group captivated the audience with heartfelt storytelling and emotional performances, delivering fan favorites such as “Hindi Tayo Pwede,” “Ano Ba Talaga Tayo,” and “Ngiti.”
Their set transformed the venue into a sea of voices, culminating in a loud and passionate call for an encore—proof of the event’s unforgettable energy and connection with the crowd.
Looking Ahead
TCL Philippines CEO Peter Chen expressed gratitude for the overwhelming response and hinted at even bigger experiences ahead.
“We are grateful for the incredible energy at this year’s Cooltura Summer Fest. This is our way of thanking consumers for welcoming TCL into their homes. We’re already preparing to elevate next year’s celebration with even more exciting experiences—stay tuned.”
As the festival wraps, anticipation is already building for what’s next in TCL’s growing Cooltura movement—where technology, lifestyle, and entertainment continue to converge.
For the latest TCL-exclusive appliances, visit Abenson Official Website.
