Meet the New Standard: Samsung Unveils Galaxy A57 5G and A37 5G

Galaxy A57 5G and A37 5G feature a sleek design, powerful camera and upgraded Awesome Intelligence to give users the confidence for everyday use

Samsung Electronics is leveling up everyday mobile experiences with the launch of the new Samsung Galaxy A57 5G and Samsung Galaxy A37 5G—bringing its latest AI-powered innovations to more users worldwide.

At the heart of the new Galaxy A series is Awesome Intelligence, Samsung’s expanded AI suite designed to simplify daily tasks, enhance creativity, and boost productivity. With upgraded performance, camera capabilities, display quality, and durability, both devices are built to deliver reliable, future-ready experiences. Backed by up to six generations of OS upgrades and long-term security support, the new lineup is engineered for longevity.

Leading the charge is the Galaxy A57 5G, featuring a slimmer, more refined design and more powerful AI-driven features—making it the most advanced Galaxy A series device to date.

“Our new Galaxy A series reflects our commitment to AI democratization—bringing meaningful innovation to more users,” said TM Roh, CEO and Head of Device eXperience at Samsung Electronics. “With enriched Awesome Intelligence, these devices deliver smarter, more intuitive performance that empowers users worldwide.”

Smarter AI for Everyday Life

Running on the latest One UI 8.5, the Galaxy A57 5G and A37 5G introduce enhanced AI tools designed for real-world convenience:

• Voice Transcription converts recordings into text and translations—ideal for meetings, lectures, and calls
• AI Select enables quick text extraction and content creation directly from the screen, with drag-and-drop support for multitasking
• Object Eraser removes unwanted elements from photos with improved realism
• Best Face (A57 5G) ensures perfect group shots by selecting the best expressions
• Auto Trim (A57 5G) simplifies video editing
• Circle to Search with Google now recognizes multiple objects in one image for faster discovery

With upgraded Bixby and Google Gemini, users can navigate tasks, control settings, and interact with apps using natural language—making the experience more seamless and intuitive.

Powerful Cameras, Day or Night

Both devices feature a versatile triple-camera system led by a 50MP main sensor, delivering sharp, vibrant images across different lighting conditions. Enhanced Nightography ensures clearer low-light photos and videos, while AI-based scene optimization improves portraits, skin tones, and background detail.

The Galaxy A57 5G takes it further with advanced image processing, faster shutter speeds, and richer contrast—perfect for capturing moments with precision and clarity. An ultra-wide lens expands every frame, while a macro camera reveals fine details up close.

Built for Performance and Everyday Use

Designed for modern lifestyles, the Galaxy A57 5G combines sleek aesthetics with upgraded CPU, GPU, and NPU performance—ideal for streaming, multitasking, and content creation. Its 5,000mAh battery supports up to two days of use, while the Super AMOLED+ display with Vision Booster ensures vivid viewing indoors and outdoors.

Both devices are built to last, with IP68 water and dust resistance, offering durability for real-world conditions.

Long-Term Support and Advanced Security

Samsung reinforces its commitment to longevity with up to six years of security updates and multiple OS upgrades. Security is anchored by Samsung Knox Vault, a hardware-based solution that protects sensitive data.

Additional features such as the Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection, and the new Private Album provide users with greater control and peace of mind. Intelligent Privacy Alerts also keep users informed about potential risks in real time.

Availability and Offers

The Galaxy A57 5G and A37 5G are now available in Samsung Authorized Stores nationwide in a range of stylish color options. Each purchase comes with exclusive freebies, including a travel adapter and phone case, plus a two-year Samsung Care+ warranty.

For a limited time, customers can enjoy significant savings, including discounts on the 256GB variant and up to 40% off select Galaxy ecosystem devices such as wearables and earbuds.

With powerful AI, enhanced performance, and long-term support, Samsung’s latest Galaxy A series proves that smarter, more capable mobile experiences are now within reach for more users than ever.