Mang Inasal has always been more than a restaurant—it’s a Filipino cultural touchstone. Now, with Mari Aldecoa stepping in as Head of Marketing and Business Channels, the brand is poised to enter a new chapter where heritage meets innovation, promising wider reach, sharper identity, and fresh industry benchmarks.
Aldecoa brings over 15 years of experience transforming powerhouse brands across quick-service restaurants and consumer goods. His track record includes leading Red Ribbon Bakeshop to sustained growth, proving his skill in strengthening market presence while keeping brands relevant in today’s fast-moving landscape.
“What excites me most about leading Marketing and Business Channels for Mang Inasal is building on an already powerful brand,” says Aldecoa. “Mang Inasal is deeply loved and performing at its strongest. My goal is to elevate that momentum even further, ensuring the brand stays iconic while evolving for the next generation of consumers.”
Collaboration and discovery are at the heart of Aldecoa’s approach. “I am genuinely excited to work with the team that has brought Mang Inasal to where it is today, a team that understands the brand’s DNA and its customers. Together, we’ll strengthen the core while exploring new opportunities where the brand can excel and remain accessible,” he adds.
Under his leadership, Mang Inasal is not only innovating but also setting new standards in the Philippine QSR landscape. The Brand Finance 2025 report recognized Mang Inasal as the strongest QSR brand in the country and ranked it 7th among the nation’s strongest brands, reflecting its impressive sales growth, enduring customer trust, and unwavering loyalty. The report also placed Mang Inasal as the 25th most valuable brand in the Philippines, while the company proudly holds the distinction of being the most awarded QSR in the country. For Aldecoa, these accolades are a launchpad for the brand’s next chapter of growth and success.
Aldecoa leads with a clear set of principles: excellence, collaboration, empathy, and courage. He sets high standards, fosters teamwork, balances ambition with care for his partners, and takes bold steps to explore new opportunities. Since joining Mang Inasal, he has focused on identifying untapped potential and crafting strategies that extend the brand’s reach and relevance. From exploring new marketing channels to engaging different customer touchpoints, Aldecoa is ensuring that Mang Inasal resonates with a wide audience while staying true to its roots.
With Aldecoa at the helm, Mang Inasal is not only strengthening its market leadership but also setting new benchmarks for the QSR industry. Its signature grilled offerings continue to reach more communities, while its marketing initiatives evolve to reflect a brand that is confident, forward-looking, and bold.
Stay updated with Mang Inasal’s latest innovations and offerings by visiting manginasal.ph or following its official social media channels.
