Mang Inasal, the Philippines’ Grill Expert, proudly took home two Silver Awards at the 5th ASEAN PR Excellence Awards, a prestigious regional recognition that celebrates outstanding public relations campaigns and professionals across Southeast Asia.
Community at the Heart of Communication
The Mang Inasal Nation Facebook Group earned the Silver Award for Best Communication Use of Social Media, recognized for building an engaging digital community where loyal fans come together to share stories, celebrate memories, and express their love for the brand.
Meanwhile, the brand’s 2024 Pork BBQ Launch was honored in the Best Communication Use of Digital category. What began as a product reveal evolved into a fan-powered celebration, turning every post and share into a testament to Mang Inasal’s deep connection with its customers.
“We are truly honored to be recognized on a regional platform,” said Allan C. Tan, Mang Inasal’s Marketing Head. “These awards validate our consumer-centric approach—grounded in real stories and shared experiences that come alive through our passionate community.”
A Growing Legacy of Recognition
These ASEAN wins add to Mang Inasal’s expanding list of national and international accolades. As of 2025, the brand has already secured 10 major awards from both local and global organizations.
Among the most notable is Mang Inasal’s first Tambuli Award, where it earned Bronze in the Tambuli Origins category for the “Love the Flavors, Love the Philippines” campaign. Created in partnership with the Department of Tourism, the campaign celebrated Filipino heritage, flavors, and culture, further cementing Mang Inasal’s role as a leader in values-driven, community-powered storytelling.
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