The annual award pays tribute to exemplary Filipino families living in the Philippines and abroad who promote positive family values through selflessly serving their fellowmen.
They gave the Special Citation for Environment to the Sali family, for their innate and selfless love for the environment as manifested by their One Child One Tree movement.
Under the auspices of the Fostering Education and Environment for Development (FEED), Inc., the Sali family has been actively supporting environmental projects in Hagonoy, Bulacan. Activities such as tree planting, mangrove reforestation efforts, and training modules and the sharing of technical expertise made available to teachers, volunteers, and community residents.
The Sali family, whose organization promotes the preservation of nature, received the Special Citation for the Environment awarded by Jollibee Family Values Awards and its partner, Cebu Pacific.
It is truly an honor to be part once again of the Jollibee Family Values Awards, says Michelle Eve De Guzman, Director for Marketing at Cebu Pacific, Its an even greater privilege for us to recognize the selfless efforts of the Sali family and their meaningful environmental initiatives worthy of emulation by others.
(From left) Cebu Pacific Corporate Social Responsibility Specialist Roxanne Gochuico and Director for Marketing Michelle Eve De Guzman, sign the contract to be the official airline and a special citation for environment partner of the 9th Jollibee Family Values Awards, together with Jollibee Philippines’ Assistant Vice President for Brand Communications, PR and Digital Marketing Arline Adeva, and Senior Brand PR and Communications Manager Dennis Reyes.
The sustainable campaign helps promote sustainable tourism by encouraging travelers to make a positive impact on nature by bringing their own water bottles and eco-bags and disposing of waste properly.
