Jollibee Foods Corporation has been recognized as Company of the Year at the 61st Anvil Awards—a prestigious honor that highlights the Group’s excellence in strategic communications, brand building, and public relations.
Company of the Year. The Jollibee Group Philippines wins big at the recent 61st Anvil Awards of the Public Relations Society of the Philippines after being named Company of the Year for the collective wins of its brands Jollibee, Mang Inasal, and Chowking. Jollibee also bagged the coveted Grand Anvil Award for its Bida Best, Bida Pinoy campaign.
The Jollibee Group delivered a standout performance, earning a Grand Anvil, eight Gold Anvils, and ten Silver Anvils for a diverse portfolio of campaigns spanning marketing, partnerships, advocacy, sustainability communication, and corporate social responsibility.
Purpose-Driven Storytelling at the Core
For Joseph Tanbuntiong, CEO of Jollibee Group Philippines and Global Head of the Jollibee Brand, the recognition underscores the company’s commitment to meaningful engagement.
“Being named Company of the Year at the Anvil Awards is a deeply meaningful honor for the entire Jollibee Group,” he shared. “It reflects the heart, creativity, and discipline our teams bring every day—and our belief that powerful storytelling builds trust, inspires pride, and creates real connections with the communities we serve.”
“Bida Best, Bida Pinoy” Leads the Wins
At the forefront of the Group’s success is its flagship brand, Jollibee, which secured the Grand Anvil Award along with multiple Gold and Silver recognitions.
Central to this achievement is the “Bida Best, Bida Pinoy” campaign, which not only clinched the Grand Anvil but also earned three Gold Anvils for Marketing and Brand Communication, Best Use of Social Media, and Best Use of Influencer Marketing, plus a Silver Anvil for Special Events & Exhibits.
More than a campaign, Bida Best, Bida Pinoy reflects Jollibee’s deeper purpose—celebrating the everyday heroism of Filipinos. By spotlighting stories of courage, resilience, and excellence, the initiative strengthens the brand’s role as a cultural champion, fostering pride and authentic connections both locally and globally.
A Strong Portfolio of Award-Winning Campaigns
Jollibee Philippines also secured Gold Anvils for initiatives such as:
- Project Abulug 1,300th Store Opening and Book Donation (CSR/Good Governance)
- Project 1000 – 1000 Kilometers of Joy (Best Use of Partnerships)
- Kids Values Meal (Advocacy/Public Awareness and Best Use of Partnerships)
- We Deliver Joy – All New Jollibee App (Marketing and Brand Communication)
Additional Silver Anvils were awarded to campaigns including The Dessert Museum x Peach Mango Pie, BEE Earth’s Best Friend, Kids Values Meal activations, and Serving Joy & Music, further showcasing the brand’s creative and community-driven initiatives.
Other Brands Shine at the Anvils
Beyond Jollibee, other brands under the Group also made their mark. Mang Inasal earned three Silver Anvils for its 4 Cheese Halo-Halo campaign and MI UNIVerse initiative, while Chowking took home a Silver Anvil for its Spicy Chao Fan – Amazing sa Sarap campaign.
“At the center of every campaign is our purpose of spreading joy through superior taste,” Tanbuntiong added. “This recognition reminds us that when purpose drives performance, the impact goes far beyond awards—it strengthens how we serve our customers and contribute to the country.”
A Legacy of Excellence and Impact
Organized annually by the Public Relations Society of the Philippines, the Anvil Awards honor outstanding public relations programs that uphold the highest industry standards.
For the Jollibee Group, the Company of the Year distinction reinforces its leadership in communications and brand-building across its expansive network of 19 brands, over 10,000 stores, and operations in 33 countries—a testament to its continued commitment to innovation, purpose, and global Filipino pride.
