Beats, breakthroughs, and bold innovation—TCL brought them all together in a powerful showcase of technology, music, and cool living at TCL TechMania: CoolFest Year 2, co-presented by SM Appliance Center, held last June 28, 2025, at the SM Mall of Asia Music Hall.
Now on its second year, CoolFest evolved from a product showcase into a massive lifestyle event, drawing in thousands of fans, tech enthusiasts, and music lovers. The day-long celebration was an electrifying blend of live performances, immersive zones, interactive experiences, and the latest in smart home innovation, all brought together with the same energy that defines the TCL brand.
💡 The Smart Living Zone: Innovation Meets Experience
At the heart of CoolFest Y2 was the Smart Living Zone—a tech playground that let guests touch, try, and experience TCL’s newest innovations. From the massive 98-inch QD-Mini LED TV to the FreshIN 3.0 Inverter Air Conditioner, and the sleek WashPro Combo+ and Free Built-in Multi-Door Refrigerator, guests explored the future of energy-efficient, AI-powered, and beautifully designed home appliances.
Fans also took part in the ever-popular Spin the Wheel activity, with exclusive TCL prizes up for grabs by simply registering and sharing the moment online.
“TCL CoolFest is about creating real connections with people,” said Joseph Cernitchez, TCL Philippines Brand Manager. “We believe music, creativity, and innovation bring people together—and that’s what CoolFest is all about.”
🛠️ TechMania Fever Unleashed
The event also marked TCL’s 25th year in the Philippines, with Ms. Cyd Montebon, TCL Deputy Director of Sales, delivering a message of gratitude and excitement for the future:
“This milestone is a celebration of every Filipino home we’ve served. With each innovation, we move closer to our goal of delivering smarter, healthier, and cooler living for all.”
Onstage, TCL leaders unveiled the newest tech lineup—including QD-Mini LED TVs, T-AI-powered air conditioners, and inverter appliances—underscoring the brand’s commitment to smart functionality, stylish design, and eco-conscious performance.
🌟 Kathryn Bernardo Brings the Cool Factor
Asia’s superstar Kathryn Bernardo made a triumphant return as TCL’s official brand endorser, igniting the crowd with her charm and energy.
“It’s always a joy to be part of TCL’s events. Their innovation is amazing, but what really stands out is how they make technology feel personal and fun,” Kathryn shared.
“With the help of SM Appliance Center, we’re making smart living more accessible to every Filipino.”
Lucky fans from the “CoolFest Barkada” got the chance to play onstage games like “Guess That, Kath!” and “Unbox The Cool” with Kathryn—taking home exciting prizes and unforgettable memories.
🎶 Lola Amour Rocks the Stage
The night ended on a high with a performance by Lola Amour, the Filipino band known for their genre-bending sound. With hits like “San Kakapit,” “Dance,” and “Raining in Manila,” they lit up the stage and sent the crowd into a singalong frenzy—especially the Gen Z fans who kept asking for more.
🤝 Partnerships That Power the Future
The event highlighted the growing synergy between TCL and SM Appliance Center, solidifying their mission to make premium smart appliances accessible to every Filipino. From cutting-edge TVs to intelligent washers, ACs, and refrigerators, everything is now available nationwide through SM Appliance Stores.
🔥 More Than Just a Tech Showcase
TCL TechMania: CoolFest Y2 was more than a product launch. It was a celebration of Filipino creativity, innovation, and everyday cool. With immersive experiences, heartfelt connections, and a clear vision for the future, TCL reaffirmed its place at the center of modern Filipino homes.
This wasn’t just another event—it was a full-blown lifestyle movement. And if CoolFest Y2 is any indication, the future of smart living in the Philippines is looking cooler than ever.
