Still Leading: Acer Named Most Trusted Laptop Brand for the 20th Year

Acer has reached a remarkable milestone in the Philippine tech industry, celebrating two decades as the country’s No. 1 laptop brand. From 2006 to 2025, the company has consistently held the top spot in the market—an achievement backed by data from the IDC Quarterly Personal Computing Device Tracker (Q4 2025), one of the world’s leading authorities in technology market intelligence.

Adding to this historic run, Acer achieved its highest-ever consumer laptop market share in 2025 at 37.3%, according to Nielsen-GfK. The brand also dominated both major segments of the market, capturing 40.5% share in the consumer gaming category and 36.1% in non-gaming laptops, further cementing its leadership in the industry.

“We are incredibly proud to have earned the trust of Filipino consumers for twenty years,” said Sue Ong-Lim, Managing Director of Acer Philippines. “We will continue to serve our consumers in ways we know best to remain the top-of-mind computer brand in the country.”

Building Leadership Through Innovation and Accessibility

Acer’s sustained success in the Philippines is rooted in its accessible premium positioning—offering powerful technology at competitive price points. The brand’s strong market presence is supported by an expansive retail network, a wide-reaching service center system, and strategic initiatives that keep Acer closely connected with Filipino consumers.

The company’s diverse laptop lineup also plays a major role in its continued dominance. Acer offers devices across a wide range of price segments, ensuring users—from students to professionals and gamers—can find reliable, high-performance machines that meet their needs.

The Aspire series continues to be a favorite among students and everyday users, known for its balance of reliability, efficiency, and durability. Meanwhile, the Nitro series delivers powerful performance and high-end specifications for gamers, making premium gaming technology more accessible to a broader audience.

Strengthening the Gaming and Youth Culture Connection

Beyond product innovation, Acer has also been instrumental in growing the esports ecosystem in the region through initiatives like the Asia Pacific Predator League, a major tournament that has helped elevate competitive gaming across Asia-Pacific.

The brand has also strengthened its cultural connection with younger audiences through strategic partnerships with influential personalities. Collaborations with the “Kings of P-pop,” SB19, have helped Acer resonate with a new generation of digital natives and tech-savvy fans.

As Acer celebrates its 20-year milestone in the Philippines, the company remains focused on continuing innovation, expanding its ecosystem, and delivering technology that empowers Filipinos in school, work, gaming, and beyond.

For more information, follow Acer Philippines on social media at @AcerPH on Facebook or visit www.acer.com.