SM Arena-managed venues are reshaping the live entertainment landscape in the Philippines by making seamless multi-city tours possible. With an expanding network of world-class venues, artists and promoters can bring major productions to more audiences across the country while maintaining consistent standards in venue operations, guest experience, and event delivery.
Hillsong Worship Takes Its Philippine Tour Across SM Arena Venues
Returning to the Philippines for the first time since 2015, globally renowned contemporary worship group Hillsong Worship drew an overwhelming response from Filipino fans, staging three sold-out shows across two regions from September 18 to 21.
Watch Hillsong Worship’s Philippine tour highlights on Facebook
Hillsong Worship moved the entire arena with a Filipino version of “What a Beautiful Name.”
The tour kicked off at the newly launched SM Seaside Cebu Arena, where thousands gathered for an evening of worship and praise. Following its successful Cebu debut, the group brought its performances to Manila, holding two consecutive sold-out shows at the SM Mall of Asia Arena, one of the country’s most beloved arenas and a preferred venue for international acts.
The successful multi-city tour highlights how SM Arena’s growing venue network gives artists and promoters greater flexibility to reach audiences in key destinations across the Philippines without compromising the quality, scale, or overall experience of their live productions.
The Future of Live Entertainment
This milestone underscores SM Arena Complex Corporation’s continued commitment to elevating the live entertainment experience in the Philippines. Through its growing portfolio of world-class, flexible venues nationwide, SM provides artists, promoters, and fans with opportunities to enjoy consistent, high-quality live experiences across multiple destinations.
As demand for nationwide touring continues to rise, SM remains at the forefront of bringing world-class entertainment closer to communities throughout the country. Its expanding network enables major productions to reach new markets while maintaining high standards in venue operations, guest experience, and event delivery.
With venues strategically located across key cities, SM Arena is helping build a more connected live entertainment ecosystem in the Philippines. This expanding network makes world-class events more accessible to audiences nationwide while reinforcing the country’s position as a destination for international tours and live experiences.
Upcoming Multi-Stop Tours
Building on this evolving model, more artists and event organizers are embracing multi-venue touring to connect with audiences across different markets. Upcoming events, including the Premier Volleyball League (PVL) and SexBomb, are among the productions set to expand across multiple SM Arena-managed venues.
As more tours move beyond the traditional single-city format, SM Arena continues to provide the venues, infrastructure, and nationwide reach needed to bring more live entertainment experiences closer to Filipino audiences.
