SAFC & JBA Philippines: Partnering for Affordable Vehicle Ownership

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SAFC & JBA Philippines Partnering for Affordable Vehicle Ownership

In a continued effort to make vehicle ownership more accessible and inclusive, South Asialink Finance Corporation (SAFC) and JBA Philippines (JBAP) have formally renewed their strategic partnership at SAFC’s Head Office in Ortigas Center, Pasig City. The renewed collaboration strengthens both organizations’ shared commitment to expanding financing access and delivering more flexible, efficient mobility solutions to a wider Filipino market.

South Asialink Finance Corporation is a leading non-bank financial institution in the Philippines, known for providing accessible and flexible financing solutions that support both personal and business mobility needs. Meanwhile, JBA Philippines is a trusted digital vehicle marketplace and auction platform, making it easy to buy and sell pre-owned vehicles through its structured bidding ecosystem.

Under the renewed partnership, SAFC’s financial solutions and repossessed vehicle inventory will be integrated with JBAP’s established marketplace platform. This partnership lets both institutions offer a smoother end-to-end vehicle acquisition experience—linking financing with a nationwide network of qualified buyers. The result is faster transactions, improved market efficiency, and broader access to reliable second-hand vehicles. offering accessible, flexible financing to support personal and business mobility. Under the renewed partnership, SAFC’s financial solutions and repossessed vehicle inventory will be integrated with JBAP’s established marketplace platform.

“Our partnership with JBAP is part of our vision to provide easy access to financing that is relevant to the needs of Filipinos,” said Kevin John N. Cabanban, President and CEO of SAFC. “By combining our financing solutions and repossessed units with a trusted vehicle marketplace, we are making vehicle ownership more attainable for more Filipinos.”

The initiative directly addresses a key market reality in the Philippines: reliable and affordable vehicles remain essential tools for livelihood, particularly for micro, small, and medium enterprises (MSMEs). For many entrepreneurs, mobility is not just convenience—it is a critical driver of income generation and business continuity.

JBAP echoed this perspective, emphasizing the importance of collaboration in building a more efficient and transparent used vehicle ecosystem.

“We are pleased that this partnership will contribute to the continued expansion of SAFC’s financing business,” said Kenji Ito, Director of JBAP. “Through our platform and network, we help ensure a more reliable and efficient marketplace, making it easier for Filipinos to access quality pre-owned vehicles that meet their needs.”

JBA Philippines operates a structured digital auction system that connects sellers and buyers through transparent bidding processes, vehicle inspection reports, and nationwide buyer access—helping improve confidence in the used vehicle market while increasing transaction speed and reach.

By streamlining both financing and vehicle sourcing, the renewed partnership is expected to significantly reduce barriers to ownership. More importantly, it strengthens opportunities for mobility-driven livelihoods across communities nationwide.

Together, SAFC and JBA Philippines are positioning themselves as key enablers of financial inclusion and mobility access—paving the way for more Filipinos to move forward with greater confidence, opportunity, and economic participation.

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