Filipino clean beauty brand Pure Culture continues to make global waves as its Bulgarian Rose Sublime Serum clinches the Editor’s Choice Award at the 2025 Organic Beauty Awards. This marks the third consecutive year Pure Culture has been recognized—making it the only Philippine brand to consistently earn a spot among the world’s top 25 clean beauty winners.
The awards are curated by Amina Kitching, founder of LOAEL.org and editor of Clean Beauty Magazine, and celebrate products that excel in performance, sustainability, ethical sourcing, and ingredient safety.
A true standout, the Bulgarian Rose Sublime Serum wowed judges with its visible skin-transforming benefits and luxurious sensory experience. Crafted with ethically sourced Rosa Damascena oil, quince extract, hyaluronic acid, Philippine sea grapes, and real 24k gold flecks, the serum lifts, hydrates, and revives tired skin—while offering a soothing aroma and silky finish that turns skincare into a self-care ritual.
“The aroma of this serum is heavenly,” Kitching wrote in her review. “It firms my skin, hydrating it to perfection every time with a 24k gold glow.”
Specially designed for tropical, humid climates, the formula is microbiome-friendly, dermatologist-recommended, and gentle enough for sensitive skin. It proudly carries certifications from Safe Cosmetics Australia as Made Safe, Toxic-Free, Allergy-Certified, Vegan, and Cruelty-Free. Packaged in a recyclable glass bottle with a reusable pump, the serum also supports CleanHub and 1% for the Planet, underlining Pure Culture’s deep commitment to sustainability.
“This award is an incredible milestone for Pure Culture and Filipino beauty innovation,” said Stephanie Oller, CEO of Pure Culture. “We’re honored to represent the Philippines on the global clean beauty stage and remain devoted to skincare that delivers results with purpose and integrity.”
Introduced in 2025, the Editor’s Choice Award highlights brands that have consistently excelled over multiple years of Organic Beauty Award entries—cementing Pure Culture’s place among the best in clean beauty worldwide.
The award-winning Bulgarian Rose Sublime Serum retails for PHP 1,380 (30ml) and is available at purecultureph.com and select retail partners.
