PLDT Enterprise’s ROI’d to Success is back with a second season—bigger, bolder, and packed with powerful stories of digital transformation. Now in collaboration with the Hustleshare podcast, the series opens with a delicious feature on Cake2Go, a family-owned cake brand that redefined the way Filipinos get their sweet cravings delivered.
From Home Kitchen to Hotline Hero
Founded in 2005 by the team behind Biskwit Co., Cake2Go emerged ahead of its time—offering takeout and delivery-first cake services before food apps ever hit the scene. By focusing on convenience and quality, the brand quickly built a loyal following. Its hotline-based system became a pioneer in what would later evolve into the on-demand dessert delivery game.
“We saw a market gap early on and went all in,” shared Marilen Yap, Cake2Go Co-Founder. “From managing the kitchen to manning calls, we did it all. Demand exploded by December of that first year, and Luis had to go full-time baking.”
Today, Cake2Go operates multiple branches across Metro Manila and remains a favorite for indulgent offerings like the T-Overload, Dulce De Leche Cheesecake, and Mango Peach Tiramisu.
Scaling Smarter with Digital Solutions
In the latest ROI’d to Success episode, Co-Founder Luis Mesina shares how their journey scaled further with PLDT Enterprise. As demand surged—especially during the pandemic—Cake2Go leaned on PLDT’s digital solutions to strengthen its backend, streamline operations, and ensure its hotline system could keep up.
“We’ve always been a delivery-first brand. PLDT Enterprise gave us the infrastructure to grow, stay reliable, and deliver happiness even at the height of the lockdown,” Mesina shared. “With the right tech, you hit your ROI faster—20 to 30% quicker.”
From high-speed broadband to business-grade hotline support, PLDT Enterprise helped Cake2Go meet growing customer expectations while boosting efficiency.
More Than Tech—It’s About Impact
With a mission to empower entrepreneurs and enterprises, ROI’d to Success highlights real stories of growth through digital enablement. Season 2 dives deeper into how businesses are leveraging technology—not just to survive, but to thrive.
“Season 1 showed us how digital transformation creates measurable impact,” said Chet Alviz, Vice President and Head of Marketing at PLDT Enterprise. “This new season takes that further by celebrating more inspiring journeys like Cake2Go’s—where passion meets digital innovation.”
Catch the Latest Episode Today
The new Cake2Go episode is now live on Hustleshare via Spotify, with more episodes on the way. ROI’d to Success Season 2 promises more real-world insights from business leaders who are embracing change and reaping real returns with PLDT Enterprise.
🚀 Discover how digital tools can power your growth—just like Cake2Go.
Visit: https://bit.ly/pldtenterprise_ROId_cake2go_pr
