NCTzens and K-Pop fans alike have a lot to be excited about this month, as 0917 Lifestyle, in cooperation with SM Entertainment (SME), has just introduced unique products commemorating the premiere of NCT’s “Universe” return album.
NCT, which stands for Neo Culture Technology, is a prominent 23-member South Korean boy band created by SME in January 2016. The ensemble, which received its first Asia Artist Awards Grand Daesang in 2020, has released three full-length albums: Empathy (2018), Resonance (2020), and Universe (2020). (2021).
Universe is a 13-song album that includes the hit songs “Universe (Let’s Play Ball)” and “Beautiful.”
“Coming from the success of our EXO collaboration, as promised, we are thrilled to present our latest collection featuring NCT. NCTzens can expect exciting merchandise highlighting layouts from the group’s album, NCT 2021 Universe. Watch out, K-pop fans, because this will not be the last,”
Beng Ochoa, 0917 Lifestyle Head
Globe’s innovative urban brand for clothes, electronics, and accessories is 0917 Lifestyle. Aside from the collaboration with SME, it has previously worked with fandom-driven businesses such as Disney, Marvel, and MTV.
The 0917 NCT Collection includes NCT shirts, jackets, hoodies, and other items packaged in envelope sleeves. With the purchase of any shirt, jacket, or hoodie, you will receive a random one of 21 unpublished digitally autographed NCT Universe photocards.
The merchandise is only sold and distributed through exclusive 0917 sales channels. These include 0917Lifestyle.com, Globe’s online store, Globe’s stores on Zalora, Lazada, and Shopee, as well as selected Globe Stores.
0917 and SME collaborated last year, beginning with the 0917 EXO Collection, which was inspired by the band’s “Don’t Fight The Feeling” special album. SME has been credited as spearheading the global K-pop boom with its stable of popular singers like H.O.T, BoA, TVXQ, Super Junior, Girls Generation, SHINee, EXO, NCT, and many others.
Visit https://0917lifestyle.com/ to learn more about 0917Lifestyle.
