In a rapidly evolving media landscape shaped by screen fatigue and changing audience expectations, M360° PR+Activations is setting a new industry benchmark by putting PR in Motion. The integrated communications powerhouse is celebrating a milestone 2026, marked by major regional and global accolades, an expanding full-service client portfolio that now includes Yale Home Philippines, and preparations for its upcoming expansion into key Asian markets, including Singapore.
The agency’s momentum builds on a sustained track record of excellence. Following its Silver Award win at the 2025 Marketing-Interactive PR Awards in Singapore for DITO Telecommunity’s “DITO Home 5G WOWFi” campaign, M360° continued its winning streak throughout the 2026 awards circuit. The previous recognition also saw Founder and Managing Director Millet Liberato Simeon named a finalist for PR Champion of the Year (Agency).
This year, Simeon earned the title of PR Champion of the Year (Agency) at the 2026 Marketing-Interactive PR Awards in Singapore, recognizing her outstanding agency-side leadership and contributions to impactful client campaigns, creative executions, and business performance.
Simeon and M360° also received top recognition for Outstanding Leadership in Integrated PR and Experiential Marketing at the 4th Asian Pillars Awards in Manila. Simeon was further named the Asian Pillar of Women-Led Excellence in Public Relations and Brand Building and once again recognized at the Global Women of Influence Awards in Singapore.
Meanwhile, M360° received an award for Excellence in Communications / PR at the Marketing Excellence Awards Philippines for its landmark Philippine International Hot Air Balloon Fiesta campaign, titled “PR IN THE AI ERA: How M360 Turned Communications into Cultural Influence.”
Pioneering Current PR Trends: The Resurgence of In-Person Brand Experiences
Rather than relying solely on static digital messaging, M360° builds its campaigns around one of today’s defining public relations trends: the resurgence of high-touch, in-person brand experiences.
As automated content and digital noise increasingly crowd online feeds, modern audiences—particularly Gen Z and consumers experiencing digital fatigue—are seeking real-world engagement, sensory brand experiences, and tangible human interactions that foster authentic brand loyalty.
M360° responds to this shift by developing memorable live brand activations, strategic storytelling that builds trust and cultural resonance, and always-on PR strategies designed to support Generative Engine Optimization (GEO). By combining high-impact live events with authoritative digital PR, the agency aims to help ensure that brand announcements and earned media coverage are indexed and cited when audiences search AI-powered platforms such as ChatGPT and Gemini.
This approach is reflected in M360°’s award-winning work for LG Electronics at the National Museum of Fine Arts, which earned multiple honors at the 60th Anvil Awards. The campaign was recognized for bridging art and technology by pairing LG OLED AI TVs with Juan Luna’s iconic Spoliarium, alongside accolades for initiatives promoting women’s empowerment.
By transforming media coverage into immersive, real-world experiences, M360° creates high-impact launches designed to resonate well beyond the news cycle.
“Modern PR is about creating live, meaningful touchpoints that get people talking—both in person and across digital feeds,” said Millet Liberato Simeon, Founder and Managing Director of M360°.
“AI can generate text and optimize search, but it cannot feel. It cannot read a room, spark genuine empathy, or recreate the raw energy and emotion of a live experience. PR is fundamentally a human discipline—built on trust, real relationships, and authentic moments that resonate on a gut level. As we prepare for our upcoming expansion across Singapore, we look forward to bringing this deeply human, high-impact approach to brands across Asia.”
The Power of One: End-to-End Campaign Execution & Roster Strength
M360° addresses the challenge of “agency fatigue” by positioning itself as a single, end-to-end communications partner. Instead of requiring brands to coordinate separate vendors for public relations, digital management, activations, and influencer networks, the agency delivers an integrated 360-degree communications ecosystem designed to maintain brand consistency across every touchpoint.
This approach is reflected in its portfolio of industry leaders and landmark campaign executions.
For DITO Telecommunity, M360° has delivered nationwide, award-winning launches, including the recognized “DITO Home 5G WOWFi” campaign, which won for Best PR Campaign in Electronics & Gadgets at the Marketing-Interactive PR Awards in Singapore. The campaign positioned the product as a game-changer, highlighting its distinction as the world’s first 5G RedCap Wi-Fi for home use.
The agency’s work with DITO also includes high-visibility consumer campaigns such as “DITO sa Puso Ko,” featuring Marian Rivera and Dingdong Dantes, as well as complex, high-security infrastructure milestones. These include orchestrating the landmark press launch showcasing Clark International Airport’s high-speed 5G Wi-Fi.
For LG Electronics, M360° has managed high-profile media experiences, including the star-studded LG xboom AI launch at Okada Manila, featuring music icon will.i.am as Experiential Architect. Its work with the brand also includes landmark cultural events at the Korean Cultural Center and the National Museum of the Philippines.
M360°’s track record extends across major retail, technology, healthcare, and cultural initiatives. The agency has led ShopBack’s 10th Anniversary celebrations and executed strategic PR campaigns for foodpanda and IT leader Ingram Micro.
Its cultural and educational portfolio includes blockbuster initiatives for the Bonifacio Art Foundation, such as Van Gogh Alive and Monet & Friends Alive at the BGC Arts Center, alongside International Biodiversity Day and Mind S-Cool for The Mind Museum.
Working alongside international network partners, M360° has also delivered specialized influencer and key opinion leader (KOL) campaigns across prominent beauty, luxury, and healthcare portfolios, including Propan TLC, Livity, YSL, Kiehl’s, and Lancôme.
Capping off its growth, Yale Home Philippines recently appointed M360° as its full-service agency partner, covering public relations, events, brand activations, and social media management.
Building on the Yale Smart Shop campaign and pop-up activations at True Value and Wilcon Balintawak, M360° is bringing the interactive Smart Yale Home Pop-Up experience to Ace Hardware in October 2026, continuing its run of high-engagement retail launches.
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