DITO rolls out its latest campaign following its recognition by Opensignal as the Fastest and Best Mobile Network in the Philippines.
Staying connected with family, keeping up with work, streaming favorite shows, gaming, creating, and pursuing personal passions—connectivity has become an essential part of nearly every aspect of daily life for Filipinos.
This idea takes center stage in “Life Maxxing Kaya DITO,” the latest brand campaign of DITO Telecommunity, featuring longtime DITO Brand Ambassadors Marian Rivera and Dingdong Dantes, alongside their son, Sixto Dantes.
Unveiled through a new television commercial (TVC), the campaign marks the latest chapter in DITO’s ongoing partnership with the celebrity couple. It also comes on the heels of another independent recognition for the network: Ookla has named DITO the #1 Rated Mobile Network in the Philippines for the first half of 2026, based on Speedtest Intelligence data.
At the heart of Life Maxxing is a straightforward promise: connectivity should be reliable enough to fit naturally into people’s daily lives, passions, and responsibilities.
From keeping the household connected and enjoying entertainment to pursuing personal interests, accomplishing tasks, and staying close to loved ones, DITO aims to provide a network that Filipinos can confidently rely on as they navigate the many demands and experiences of everyday life.
This commitment is reinforced by continued independent recognition of DITO’s network performance. In addition to being named the #1 Rated Mobile Network in the Philippines for 1H 2026 by Ookla, DITO was recognized by Opensignal as the Fastest and Best Mobile Network in the Philippines in its latest analysis. These independent benchmarks underscore DITO’s continued efforts to strengthen the network experience that Filipinos increasingly depend on every day.
Rated #1 by the People Who Use It
Ookla’s Rated Mobile Network recognition is based directly on consumer feedback. After completing a test through the Speedtest app or website, users can rate their mobile provider on a scale of one to five stars. The award goes to the network with the highest average rating across millions of consumer-initiated tests.
In essence, the recognition reflects how subscribers feel about their everyday mobile network experience.
“Everything we continue to build and improve in our network ultimately comes back to one thing: enabling Filipinos to do more of what matters to them,” said Atty. Adel Tamano, Chief Revenue Officer of DITO Telecommunity. “The recognition we continue to receive from Ookla and Opensignal reinforces that commitment, but what matters most is how our network shows up in people’s everyday lives—giving them the confidence to connect, work, play, and pursue what matters to them.”
Life Maxxing, the Marian and Dingdong Way
For Marian and Dingdong, the campaign’s message reflects the realities of their everyday lives.
As actors, entrepreneurs, parents, advocates, and individuals with personal interests and passions, the couple embodies the many roles Filipinos balance each day.
“Every day is a mix of different things—family, work, things I enjoy, and moments I want to share,” said DITO Brand Ambassador Marian Rivera. “For me, Life Maxxing means being able to enjoy all those different parts of life and stay connected to the people and things that matter.”
DITO Brand Ambassador Dingdong Dantes added, “Connectivity has become part of how we manage our responsibilities and pursue the things we care about. When it works naturally with your day, you think less about being connected and more about what you can do with that connection.”
The inclusion of their son, Sixto, brings the campaign’s message closer to home, illustrating how connectivity naturally supports the different moments and experiences that make up family life.
Built for the Different Sides of Life
Life Maxxing also highlights DITO’s expanding portfolio of connectivity products and services, designed to support the different ways Filipinos go online and stay connected.
DATA MAXX provides customers with bigger data allocations for their everyday digital activities, while UNLI 5G MAXX offers more ways to experience the speed of DITO 5G. DITO Gaming WiFi caters to the connectivity needs of the country’s growing gaming community, while DITO One combines mobile and home connectivity through one registration, one subscription, and one account management.
Together, these offerings reflect DITO’s ambition to make connectivity a more seamless part of Filipino life—from fulfilling responsibilities at work and home to enjoying entertainment, gaming, personal passions, and meaningful relationships.
Through “Life Maxxing Kaya DITO,” the network and longtime Brand Ambassadors Marian Rivera and Dingdong Dantes highlight what stronger, more reliable connectivity can make possible: greater freedom for Filipinos to pursue their responsibilities, nurture relationships, follow their passions, and make the most of everyday experiences.
“As DITO continues to strengthen its network and expand the products and experiences built on top of it, Life Maxxing captures what all of that ultimately means for the customer—a network that keeps up with life, so Filipinos can make more of it,” said Jasper Evangelista, DITO Telecommunity’s Vice President for Brand Management.
LIFE MAXXING KAYA DITO.
See how Marian Rivera, Dingdong Dantes, and their family Life-Maxx with DITO. Watch the new “Life Maxxing Kaya DITO” TVC here:
