R&B standout James Vickery makes a bold return with the release of his brand-new single, “All In”, a vibrant, groove-heavy track lifted from his upcoming studio album JAMES., set for release on September 12 via Red Bull Records.
Infused with upbeat energy, sultry charm, and undeniable swagger, “All In” finds James embracing his signature sound—soulful, modern R&B delivered with flawless vocal control and feel-good flair. The track captures his vocal range at full tilt, moving effortlessly between bold declarations and smooth, heartfelt melodies.
“This is one of the few times I’ve had so much fun making and singing a song,” shares Vickery. “In the verses, I’m kind of talking smack—trying to impress this girl—but then the chorus flips it, and the real me shows up. It gets super wholesome. I’m saying, ‘I’m all in. I’m not going anywhere. I promise.’”
“All In” follows a strong streak of recent singles including “Right Side.” “Butter,” and “Hotel Lobby”, each earning critical praise and landing spots on top-tier new music playlists across Southeast Asia and beyond.
For his upcoming album JAMES., Vickery assembles a powerhouse team of collaborators, including longtime producer JD Reid (Mahalia, Mabel, Sinead Harnett), Grammy-winning hitmaker Larrance Dopson (Kendrick Lamar, Ella Mai, Justin Timberlake), and Grammy-nominated songwriter/composer Jonah Christian (Beyoncé, Normani, Tems). The result is a confident, genre-pushing body of work that marks a bold new era in his musical journey.
