Infinix Names ITZY’s YUNA as First Global Brand Ambassador, Launches NOTE 60 Series Worldwide

MANILA, PHILIPPINES, APRIL 10, 2026 — Global smartphone brand Infinix has officially named Yuna of ITZY as its first-ever Global Brand Ambassador, marking a historic milestone for the company as it expands its presence in the international market.

The partnership reflects Infinix’s core philosophy, “Joy Tech, Beyond Limits,” highlighting its commitment to empowering a new generation through creativity, individuality, and innovation. The announcement comes alongside the global debut of the highly anticipated Infinix NOTE 60 Series, signaling a bold step forward in elevating the brand’s smartphone experience for a wider audience.

“I am so excited to reach out to my fans in a new way as Infinix’s Global Brand Ambassador,” said YUNA. “I’ve always believed that life should be filled with joy and the courage to show the world who you truly are. It’s been amazing to see how Infinix shares that same energy. I’m looking forward to this journey and can’t wait to show everyone the special stories we create together.”

A Strategic Collaboration with a Global K-pop Icon

As the youngest member of ITZY, YUNA has built a reputation as a dynamic global star known for her confidence, versatility, and fearless self-expression. From music to acting, her ability to continuously reinvent herself has resonated with fans worldwide.

These qualities align closely with Infinix’s evolving brand identity—one that combines flagship-level performance, refined aesthetics, and continuous innovation. The collaboration positions technology not just as a tool, but as a platform for storytelling, creativity, and self-expression.

According to Charisma Buan, Marketing Manager of Infinix Philippines, the partnership strengthens the brand’s mission to connect with younger audiences on a deeper level.

“Partnering with YUNA accelerates our mission to deliver a fun, cutting-edge mobile experience to young fans globally,” Buan shared. “Guided by the philosophy of Joy Tech, Infinix moves beyond talking about how advanced a phone is, to telling stories about how technology creates joy.”

Expanding into the Premium Market

The collaboration also coincides with Infinix’s strategic expansion into the premium smartphone segment. The NOTE 60 Series represents a major leap forward, powered by innovations from global industry leaders.

Among its standout features, the new lineup is the first Infinix NOTE powered by Qualcomm Technologies, Inc.Snapdragon processors, bringing enhanced performance and efficiency. It also features design elements crafted in collaboration with Pininfarina, known for its work in automotive and industrial design, and an immersive audio experience powered by JBL.

Together, these partnerships position the NOTE 60 Series as a device that blends performance, design, and entertainment—catering to tech-savvy users seeking both functionality and style.

Empowering a New Generation Through “Joy Tech”

With YUNA at the forefront, Infinix aims to amplify youthful expression and inspire users to embrace their individuality. The campaign goes beyond traditional product marketing, focusing instead on how technology can enable creativity, connection, and joy.

By integrating YUNA’s energy and global influence with the NOTE 60 Series, Infinix is redefining its brand narrative—encouraging users to explore limitless possibilities and express themselves boldly.

Pre-Order Details and Availability

Pre-orders for the Infinix NOTE 60 Series run from April 10 to April 21, 2026, available at official Infinix kiosks and concept stores nationwide.

Customers who reserve with a ₱500 down payment can enjoy ₱1,000 off their purchase, along with a free pair of GTBUDS 4 worth ₱2,099. Pre-order customers will also receive a raffle entry for a chance to win a Ducati Panigale V2 motorcycle or VIP concert tickets.

Units can be claimed from April 22 to April 26, 2026 at participating Infinix stores and kiosks.