FUJIFILM Philippines Unveils the instax Mini Evo Cinema and mini Link+ in an Immersive Showcase at Open House World from March 27 to 29, 2026
FUJIFILM Philippines transformed the way memories are made and experienced with its immersive pop-up event, “In Our Film+ Era,” held at Open House World in Makati from March 28 to 29, 2026.
Blending creativity, nostalgia, and innovation, the two-day experience invited guests to step beyond digital snapshots and rediscover the joy of turning moments into tangible keepsakes—photos that can be held, shared, and cherished.
A New Way to Capture Memories
At the heart of the showcase was the instax Mini Evo Cinema, a hybrid instant camera designed for expressive storytelling. Combining vintage-inspired aesthetics with advanced technology, it empowers users to create cinematic shots that feel personal and intentional.
With its 10 Eras Dial™ effects, users can explore up to 100 creative combinations—capturing everything from the warm, grainy tones of the ’70s to bold, retro-pop visuals. Built for those who see life as a series of cinematic moments, the Mini Evo Cinema redefines how everyday memories are captured.
“Through the instax Mini Evo Cinema and Mini Link+, we want to reimagine how people connect with their memories—not just through screens, but through photos they can truly hold and share,” said Masahiro Uehara, President of FUJIFILM Philippines.
Turning Digital Moments into Tangible Art
Complementing the camera was the instax Mini Link+, a smartphone printer designed for creative self-expression. With features like direct mobile printing, augmented reality effects, and customizable designs, it allows users to transform digital images into personalized, shareable prints.
Perfect for those who love turning inspiration into reality, the Mini Link+ bridges the gap between digital creativity and physical storytelling—bringing aesthetic ideas to life in a more meaningful way.
Creativity in Action
A mid-range shot of Soleil Ignacio, Bryan Sochayseng, Jill Arteche speaking about the Mini Link+, and Elyandre Dagli talking about the Mini Evo Cinema while laughing with the guest.
The event also featured hands-on workshops and live demonstrations led by artists and creators. Filmmaker Elyandre Dagli showcased how the Mini Evo Cinema can be used for cinematic storytelling, while Nica Cosio guided participants through rubber stamp carving and journaling sessions using the Mini Link+.
Renowned creatives Soleil Ignacio, Bryan Sochayseng, and Jill Arteche also joined the experience, sharing how instax seamlessly fits into their artistic workflows and everyday storytelling.
Extending the Film+ Era
Guests were given exclusive early access to pre-order both devices, reflecting strong enthusiasm for FUJIFILM’s continued push in hybrid instant photography.
With the instax Mini Evo Cinema priced at ₱22,599 and the instax Mini Link+ at ₱8,999, FUJIFILM continues to make creative, tangible memory-making more accessible to Filipinos.
Through “In Our Film+ Era,” FUJIFILM Philippines reinforces its vision: photography is not just about capturing moments—it’s about preserving, experiencing, and sharing them in ways that feel real, personal, and lasting.
A Group Shot of all Team FUJIFILM on the stage. FUJIFILM successfully kicked off the “In Our Film+ Era: An Experiential Pop Up” at Open House World, Makati, showcasing the latest Instax mini EVO Cinema and mini Link+.
