The limited-edition UTme! “Blueprint for a 5-Star Summer” collection lets Filipinos wear their favorite Grab moments on shirts and totes, from food cravings to barkada rides
This summer, everyday Filipino moments take center stage as Grab Philippines teams up with UNIQLO to celebrate the joy of daily convenience, comfort, and connection through wearable design.
Together, they launch “Blueprint for a 5-Star Summer,” a limited-edition UTme! collection that transforms familiar Grab experiences into playful, blueprint-inspired fashion pieces. From sudden food cravings and spontaneous barkada plans to perfectly timed deliveries and the classic “nagpa-Grab ako” moment—each design captures the small but meaningful interactions that define modern Filipino life.
Everyday Moments, Reimagined as Wearable Art
Marking the first-ever collaboration between a superapp and UNIQLO’s UTme! service in the Philippines, the collection brings Grab’s everyday ecosystem to life through customizable T-shirts and tote bags available at select UNIQLO Printer Stores nationwide.
Designed in a technical blueprint style, each piece reinterprets daily experiences as illustrated schematics—complete with witty Filipino annotations and humorous callouts that reflect how deeply Grab is woven into everyday routines.
Among the standout designs is “GUTOM NA AKO: A Technical Breakdown,” which celebrates the universal joy of satisfying cravings with a well-earned treat, marked with playful notes like “Dasurb ko ’to.” Meanwhile, “PA-GRAB MO NA YAN: A Technical Study” highlights the coordination behind seamless deliveries, and “A GUIDE TO BOOKING A CHILL RIDE” showcases how features like Group Ride make spontaneous summer plans effortless.
Completing the lineup is “THE INNER WORKINGS OF NAG-PA GRAB AKO,” a fun visual breakdown of the familiar anticipation and excitement of meeting a rider or delivery partner at the gate.
From Screen to Streetwear
Customers can customize and print designs at participating UNIQLO Printer Stores, including flagship and roadside locations in Manila, Mall of Asia, BGC High Street, Greenhills, Nuvali, Cebu, and Davao.
To extend the experience beyond fashion, Grab is also rolling out a special ride promo for users heading to and from select UNIQLO stores nationwide. The offer gives 10% off rides, capped at ₱30 per trip, with no minimum fare requirement. Users can enjoy the discount up to four times per month, or up to 36 times throughout the promo period.
The ride promo runs from April 10, 2026 to February 27, 2027, excluding the UNIQLO Thank You Festival period.
A Celebration of Everyday Convenience
The “Blueprint for a 5-Star Summer” collection will roll out in two phases, with Phase 1 available until September 30, 2026. Full design catalogs and participating store details can be accessed through UNIQLO’s official UTme! platform.
By turning everyday convenience into wearable storytelling, Grab and UNIQLO celebrate the modern Filipino lifestyle—where comfort, spontaneity, and connection are always just a tap away.
