Filipinos looking to plan their next adventure have plenty to look forward to as the Travel Madness Expo (TME) 2026 returns from July 10 to 12 at Halls 1 to 4 of the SMX Convention Center Manila, bringing together airlines, tourism boards, travel agencies, hospitality brands, and financial institutions under one roof for three days of exclusive travel offers and destination inspiration.
Now one of the country’s premier travel trade events since its launch in 2012, the expo continues to evolve beyond being a marketplace for discounted airfares and vacation packages. This year’s edition encourages travelers to discover destinations with greater purpose, embrace cultural experiences, and explore opportunities that go beyond simply booking their next trip.
A One-Stop Destination for Travel Planning
Held during one of the industry’s traditionally quieter travel periods, the Travel Madness Expo aims to inspire Filipinos to travel year-round rather than limiting vacations to holiday or summer seasons.
By connecting travelers directly with accredited travel agencies, airlines, tourism organizations, hotels, cruise operators, and financial partners, the event makes travel planning more convenient while supporting the continued growth of both domestic and international tourism.
The expo also reinforces the Philippines’ position as an all-season destination, encouraging travelers to discover meaningful experiences across the country while strengthening the resilience of the local tourism industry.
Strong Airline and Tourism Partnerships
This year’s edition features Malaysia Airlines as the Official Airline Partner, while Philippine Airlines joins as the National Airline Partner, highlighting the expo’s commitment to strengthening regional connectivity and expanding travel opportunities for Filipino travelers.
Supporting local tourism, the Department of Tourism will showcase its “Discover More to Love” campaign, encouraging visitors to explore both iconic attractions and emerging destinations throughout the Philippines.
Meanwhile, the international lineup continues to expand.
Joining the expo for the first time are Georgia, Czech Tourism, and Papua New Guinea, adding fresh travel inspiration for Filipino globetrotters.
They join returning tourism exhibitors from Japan, South Korea, Taiwan, Hong Kong, Malaysia, and Guam, giving visitors even more destinations to consider for their next journey.
More Choices for Every Type of Traveler
With 179 exhibitors participating this year, Travel Madness Expo 2026 reflects the evolving preferences of today’s travelers.
Millennials and families remain among the strongest drivers of regional and international travel, while younger generations continue to seek immersive cultural experiences and adventure-focused itineraries.
Retirees likewise remain a significant market for organized tours and long-haul leisure travel, creating a diverse mix of travel offerings designed to suit different lifestyles and budgets.
From Revenge Travel to Purposeful Exploration
This year’s event carries the inspiring theme:
“Where Every Journey Tells a Story — From Madness to Memories.”
Complementing it is the sub-theme:
“The Great Revenge Travel Revival and a New Era of Globetrotting Confidence.”
Together, they reflect how travel has evolved in recent years—from the surge of post-pandemic “revenge travel” to a more intentional approach centered on authentic experiences, cultural immersion, meaningful connections, and thoughtful travel planning.
“When you walk onto the expo floor, you are engaging directly with airlines, tourism boards, and accredited travel partners offering one-of-a-kind and hard-to-resist exclusive packages and curated itineraries,” said Paz Alberto, Chairperson of Travel Madness Expo 2026.
She noted that many bundled travel packages, group tours, and promotional airfares available during the event are exclusive to the expo and often unavailable through standard online booking platforms.
Alberto also emphasized the continuing value of accredited travel agencies, particularly for travelers planning multi-country vacations, complex itineraries, or group tours, where personalized advice and after-sales support remain invaluable.
“The event brings together both outbound and inbound tourism stakeholders to strengthen industry collaboration while giving Filipino travelers more opportunities to discover destinations through trusted travel partners,” she added.
“When Filipinos travel abroad, they become part of a broader cultural exchange. At the same time, we continue to welcome international partners who help strengthen tourism ties and economic activity between destinations.”
Exclusive Perks for Visitors
Beyond travel inspiration, attendees can enjoy a variety of exclusive booking privileges throughout the three-day event.
The expo opens at 11:00 a.m. on Friday, July 10, and runs until Sunday, July 12.
Admission is priced at ₱100 for the general public and ₱70 for students, senior citizens, and persons with disabilities.
Metrobank cardholders can enjoy free admission upon presenting a valid Metrobank card and ID through a dedicated priority entrance.
Eligible cardholders will also receive exclusive early access to the Travel Preview Sale from 9:00 a.m. to 11:00 a.m. on July 10, giving them first opportunity to secure selected domestic and international travel deals before the expo officially opens.
During the event, Metrobank customers may also take advantage of the bank’s “Book Now, Pay Later” program, making it easier to reserve dream vacations while enjoying flexible payment options.
Whether planning a quick local escape, an Asian adventure, or a long-haul international holiday, Travel Madness Expo 2026 promises to be the ultimate destination for exclusive deals, expert travel advice, and fresh inspiration—proving that every journey truly begins with a story waiting to be told.
For event schedules, participating exhibitors, and the latest updates, visitors may check the official Travel Madness Expo website or follow its Facebook and Instagram pages.
