EastWest Priority Rings in Chinese New Year with ‘Spectacle of Prosperity’ Festivities


In celebration of the Lunar New Year, EastWest Priority proudly inaugurated its annual series of Priority Lifestyle events with the captivating “A Spectacle of Prosperity” celebration, embodying the spirit of renewal and abundance. This year, the festivities have expanded to encompass several key cities across the country, bringing the joy and wisdom of the season closer to the bank’s esteemed clients.

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Kicking off on February 7, 2024, at the Grand Hyatt Hotel in Bonifacio Global City, Taguig, the event series will continue to grace cities including Bacolod, Cebu, Dagupan, and Davao throughout February. Each event promises an enlightening evening featuring insightful forecasts and expert guidance led by renowned Feng Shui authority Patrick Lim Fernandez. These sessions are aimed at empowering the bank’s VIP clients with knowledge to navigate the upcoming year, which holds significant importance in EastWest’s illustrious 30-year history.

Jerry G. Ngo, EastWest Chief Executive Officer, expressed, “The commencement of 2024 is not merely the start of another year, but a truly special milestone for us. This year marks EastWest’s 30th anniversary, symbolizing three decades of resilience, spirit, and unwavering dedication to fulfilling the dreams of our clients.”

Ngo further elaborated, “Our success in the past year, evident in the various accolades we’ve received, reflects our passion, commitment, and dedication to serving our customers. However, it is the skill, finesse, and experience in executing our services flawlessly that truly define us.”

EastWest Priority’s commitment to excellence and innovation has been consistently recognized, with the bank receiving numerous accolades over the past year. Notably, EastWest Priority was honored with the Best Priority Banking Experience award by International Finance Magazine, followed by Global Finance Magazine naming it the Best Private Bank for 2024, underscoring the bank’s strength in wealth management and Priority banking services.

Founded on the principle of blending Eastern values with Western innovation, EastWest has carved a unique niche in the banking industry. Guided by a vision that emphasizes enduring relationships and personalized service, coupled with a forward-thinking approach to technological advancements, EastWest Bank has created a banking environment that is responsive and client-centric.

The “Spectacle of Prosperity” events exemplify EastWest Priority’s commitment to enriching client experiences and fostering a sense of community among valued patrons. As the Lunar New Year unfolds, EastWest reaffirms its dedication to delivering excellence and value to its clients’ lives, ensuring a journey ahead marked by success, prosperity, and well-being.

Ngo concluded, “This tradition of service excellence continues with today’s event. As your financial partner, EastWest is committed to providing you with the highest caliber of expertise to ensure that you receive nothing less than what your money’s worth—and more.”

Master Patrick Lim Fernandez goes to the crowd to talk about their fortune for 2024

The EastWest Priority CNY celebration was opened with a traditional dragon and lion dance that delighted all guests

East West Banking Corporation (EastWest) stands as a Filipino-owned universal bank, operating under the umbrella of Filinvest Development Corporation (FDC), a prominent conglomerate in the Philippines. FDC boasts a wide spectrum of interests, spanning real estate, banking, hospitality & tourism, infrastructure power generation, and sugar industries. It’s worth noting that EastWest is an independent entity and holds no affiliation with any foreign financial institution that may share its name.

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