The viral #MangInasalCreamyYESSummer campaign has earned top honors at the 2025 Dragons of Asia Awards, taking home the Blue Dragon Award for Best Campaign in the Philippines and the Black Dragon Award in the Social Media category.
The campaign, which put Mang Inasal’s Extra Creamy Halo-Halo in the spotlight, turned the classic Filipino summer dessert into a nationwide social media phenomenon. Rising star Fyang Smith led the digital wave, inspiring fans—especially Gen Z—to share their love for the creamy treat across social platforms.
“At Mang Inasal, we’re inspired every day to delight our customers by serving their favorites, like our Extra Creamy Halo-Halo, and to connect with them wherever they are online,” said Mang Inasal President Mike V. Castro. “This campaign is a perfect example. This Christmas season, fans can look forward to more engaging digital initiatives that bring joy and make every experience with Mang Inasal truly memorable.”
Since 2000, the Dragons of Asia Awards has recognized the region’s most innovative marketing campaigns, with past winners including Coca-Cola, Samsung, and Unilever. This year, Mang Inasal also received 42 recognitions from local and international organizations, cementing its reputation as the Philippines’ Grill Expert and a leader in creative, impactful brand engagement.
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