DITO Telecommunity is expanding the ways Filipinos can connect, play, and pursue their passions with a growing portfolio of products designed around today’s diverse digital lifestyles.
At its MAXX Mode On event held at SM Mall of Asia, DITO showcased four key propositions—DATA Maxx, DATA Maxx 5G, DITO One, and DITO Gaming—each created to address a distinct way customers use, experience, and benefit from connectivity.
“Life has changed, and connectivity has changed with it. Our opportunity now is to go beyond providing connectivity and curate ecosystems around the different ways people live, connect and pursue their interests,” said Atty. Adel Tamano, chief commercial officer of DITO Telecommunity. “That means listening closely to the communities we serve and bringing together the right products, experiences and partnerships for them.”
More Data. More Speed. More Ways to Connect.
Built around the insight that “DATA is Life,” DATA Maxx gives customers more data to do more of what they love—from discovering new interests and pursuing their passions to creating, sharing, and staying connected.
Meanwhile, DATA Maxx 5G is designed for customers who want to maximize the speed and capabilities of 5G connectivity. Its hero offer, UNLI 5G MAXX 149, comes with unlimited 5G and unlimited social media for seven days, along with unlimited calls and texts to all mobile networks.
“We are moving from simply selling connectivity to creating value around how our customers live,” said Miriam Choa, deputy chief revenue officer of DITO Telecommunity. “Every product we build begins with a real customer need and delivers a meaningful reason to choose DITO.”
One Simpler Way to Stay Connected
DITO One responds to the growing need for simpler, more seamless connectivity by bringing mobile and fixed wireless services together in one solution.
With one registration, one subscription, and one account management experience, DITO One aims to make it easier for families and groups to stay connected without having to manage separate connectivity solutions.
A Dedicated Play for Gamers
For the gaming community, DITO Gaming takes a more focused approach, putting the connectivity needs of gamers at the center of the experience.
The DITO Gaming Modem is designed to deliver an optimized gaming experience built around the demands of gamers. It also features a unique design inspired by Team Liquid Philippines, complete with the team’s logo, bringing a distinct gaming identity to the device.
GAME ON. DITO Product and Marketing Manager Ramon Monzon III presents DITO Gaming, the telco’s dedicated play for the gaming community. Its DITO Gaming Modem is built around the connectivity needs of gamers and carries a design inspired by Team Liquid Philippines, complete with the team’s logo.
One Evolving DITO for Different Digital Lifestyles
Together, the four propositions reflect a broader shift in how DITO approaches the market: not every customer needs the same kind of connectivity.
From more data and faster 5G to shared connections and dedicated gaming experiences, DITO is building distinct propositions around different needs, interests, and communities—while bringing them together under one evolving DITO.
MAXX Mode On.
