Haier Philippines and Abenson transformed the Abenson Greenhills Flagship Store in San Juan into a “Home of Possibilities,” bringing together smart home innovations, interactive experiences, category KOLs, and live entertainment—all in one afternoon designed around the evolving ways Filipino families live today. The event was highlighted by a special performance from Yeng Constantino, adding an exciting entertainment touch to the celebration.
Rather than presenting appliances as stand-alone products, the launch demonstrated how technology can naturally integrate into everyday routines—from keeping food fresher and cooling spaces more intelligently to simplifying laundry, elevating home entertainment, and making cooking more versatile.
Freshness took center stage with the Haier Horizon Refrigerator, equipped with advanced technologies designed to help preserve food quality and freshness. Pure Space Ice keeps the ice-making system separate from other compartments for cleaner, odor-free ice and water, while NutriBank uses magnetic control to help keep meat fresh for up to five times longer. ABT Pro also helps eliminate up to 99.99% of bacteria and odors, supporting a cleaner refrigerator environment while helping preserve the natural taste and freshness of food.
Home cooling became smarter and more intuitive with Haier’s AI Voice Air Conditioner. Features including voice control, AI Eco, UVC Sterilization, Wi-Fi Control, and I-FEEL are designed to make comfort easier to manage while allowing the system to respond more intelligently to changing cooling needs.
For laundry, Haier introduced the Iris Top Load Washing Machine, featuring Double Drive Technology for a tangle-free wash that helps protect garments and reduce fabric twisting. Its Essence Wash system premixes water and detergent for faster and more efficient cleaning, while Fresh Air Deodorization keeps laundry fresh for up to 12 hours after the cycle. The Scent+ feature enhances and preserves fabric softener fragrance for a longer-lasting fresh scent. Powered by a durable Direct Motion Motor, Iris combines powerful cleaning performance with convenient everyday fabric care.
Entertainment took center stage with Haier’s 100-inch Mini LED TV, delivering a larger-than-life viewing experience at home. Powered by UltraSense AI, the TV intelligently optimizes picture and sound based on content and viewing conditions. Its expansive 4K Mini LED display, ultra-smooth 144Hz refresh rate, HDR10+, Google TV, hands-free voice control, and Audio Powered by KEF come together to create an immersive, cinematic experience for blockbuster movies, live sports, gaming, and everyday streaming.
In the kitchen, Haier’s Cooking Range highlighted flexible cooking with its AirFrying Function, convection assistance, and multiple burner options, giving home cooks more ways to prepare everyday meals while balancing convenience and safety.
The launch extended beyond product displays. Category KOLs brought the appliances to life through engaging demonstrations and lifestyle interactions, while a Haier x PBA basketball arcade experience added a playful, high-energy element for guests. A special live musical performance by Yeng Constantino capped the experience, providing an entertainment highlight for media, partners, and VIP guests.
“Our goal is to introduce Haier’s latest innovations to more Filipino consumers and strengthen our partnership with Abenson. We want to offer products that combine quality, smart technology, and good value, while making everyday life easier and more convenient for Filipino families,” said Mr. Zhang Yong, Haier Philippines Sales Director.
For Haier and Abenson, the event reaffirmed a strong partnership built around a shared goal: bringing better home experiences to Filipino families. By combining Abenson’s “Bringing the good life to every Filipino home” with Haier’s “Home of Possibilities,” both brands continue to make smart, innovative living more accessible to Filipino households.
