World Photography Day took on a new level of celebration this year as global lighting brand Godox, together with JG Distribution, brought hundreds of creatives together at Shooting Gallery Studios, Makati City. The event was more than a product showcase—it became a full-day festival of innovation, artistry, and community for photographers, filmmakers, and storytellers.
A Gathering of Creatives
Timed perfectly with the international celebration of photography, the event drew professionals and aspiring artists alike. Attendees had the chance to experience Godox’s latest innovations through immersive “touch and try” stations, explore lighting setups for both studio and film production, and connect with industry peers in a vibrant, collaborative environment.
By the afternoon, the spotlight turned to testimonials from local leaders in production. Representatives from CMB Film Services Inc. and RSVP Film Studios shared how Godox lighting had become integral to their workflow. As Kirk Baltazar of CMB explained, “the majority of the lights we are now using are Godox,” while Rafa Laperal of RSVP emphasized the reliability of the brand’s tools for high-demand projects.
Honoring Filipino Talent
A highlight of the day was the introduction of the first-ever Godox Ambassadors in the Philippines—a diverse group of creatives who embody excellence in photography, videography, and visual storytelling. This pioneering roster includes:
- Abigail Miguel
- Artu Nepomuceno
- Chapters by Mayad
- Dave Graciadas
- Jay Tablante
- Ricky Ladia
- Toto Villareal
- Treehouse Story
Their induction marked not only recognition of individual artistry but also a collective milestone for the Filipino creative community.
A Festival of Collaboration
Adding to the festive atmosphere were brand partners such as Sandisk, Sony, Canon, Blackmagic, Lumix, Audio-Technica, Shure, Zoom, IM Rentals, Atomm Studios, Mono Studios, and I Am Abi Masterclass, who lent their support in showcasing tools and innovations for creators. Guests also enjoyed food and refreshments courtesy of local partners, while the evening capped off with a rousing live performance from OPM band Mayonnaise.
A Celebration Beyond Gear
For Jill Tan, Founder and Vice President of JG Distribution, the day represented much more than a product launch:
“This celebration is about building a community where Filipino creators can be inspired, equipped, and empowered.”
By aligning its official Philippine debut with World Photography Day, Godox underscored the importance of creativity, collaboration, and storytelling—illuminating not just studios and sets, but also the shared passion of an ever-growing community of image-makers.
