Alagang di mo hiningi, pero araw-araw niyang binibigay. Sa simpleng kilos— dama mong mahal ka niya.
Bioderm Clean White—formerly known as Bioderm Pristine—has always been part of life’s quiet but meaningful moments. Trusted in Filipino homes for generations, it has been there through the simplest acts of care and the most heartfelt gestures of love.
Now, in 2025, the brand turns a new page with a deeper mission: to celebrate the quiet yet powerful love of Filipino moms through the “Bida sa Alaga” Movement.
“Bida sa Alaga” is a tribute to everyday love—the kind that protects without expecting anything in return. It’s the gentle touch behind every clean towel, the soothing scent after a warm bath, and the familiar embrace that says, “Andito lang ako.”
It’s time to give moms the spotlight they deserve—not just as caregivers, but as protectors, providers, and the heart of every home. Because in every thoughtful act, they are truly the Bida sa Alaga.
In today’s fast-paced world, genuine care can sometimes be forgotten. But now more than ever, we’re reminded that real protection begins with love—the kind that moms give so effortlessly every day.
That’s why Bioderm Clean White continues its mission to protect and care. With its germ-killing formula (based on representative germs tested) and refreshing white floral scent, it keeps skin clean and gently cared for when used regularly—just the way moms like it.
To bring this heartfelt message to life, Bioderm Clean White proudly welcomes Marian Rivera—a hands-on mom—and her son, Sixto, as the faces of the “Bida sa Alaga” Movement.
“Kahit simpleng hugas-kamay o paligo, nagiging bonding na rin namin ni Sixto. Ang sarap sa feeling kasi ang bango ng Bioderm Clean White! Plus, kampante rin ako kasi alam kong malinis kami,” shares Marian.
More than just a celebrity, Marian embodies the love and dedication that define every Filipino mom. Whether it’s during playtime or bedtime hugs, her everyday moments with Sixto are filled with warmth and care—the true spirit of alaga.
Be Part of the Movement
We all have our own stories of alaga—from a parent, a lola, a tita, or even from ourselves. Maybe it’s how you prepare your child’s bath, or how you stay up late just to say, “Ingat sa byahe ha.” These moments strengthen families and remind us that love often speaks through the simplest gestures.
This year, Bioderm Clean White invites everyone to share their own #BidaSaAlaga story.
Because sometimes, it’s the simplest acts that carry the biggest love.
