BINI, HANA, and 4EVE unite for four shows across Japan, Thailand, and the Philippines
In a major move to push Asian pop music onto the global stage, the Philippines’ ABS-CBN, Japan’s BMSG, and Thailand’s XOXO Entertainment have forged a strategic partnership to launch the inaugural “ASIA POP GIRL FEST 2027.” The collaborative concert series will unite three of the region’s powerhouse entertainment companies and their respective flagship girl groups to champion homegrown talent beyond local borders.
The historic crossover features the Philippines’ BINI, Japan’s HANA, and Thailand’s 4EVE, bridging the P-pop, J-pop, and T-pop landscapes through four highly anticipated shows spanning three countries. Designed as a cultural and musical exchange, the festival offers each group a unique platform to introduce their distinct sounds to neighboring fanbases, fulfilling the partners’ collective mission to elevate Asian artistry worldwide.
By pooling their extensive expertise in artist development, music production, and multi-platform entertainment, the three media companies aim to showcase the world-class talent emerging from Southeast and East Asia.
The “ASIA POP GIRL FEST 2027” is scheduled to kick off with a double-header on January 22 and 23 at the LaLa arena TOKYO-BAY in Chiba, Japan. The event will then travel to Bangkok, Thailand, for a show at BITEC LIVE on February 13, before wrapping up its run at the SM Mall of Asia Arena in Manila, Philippines, on February 19.
For Philippine media giant ABS-CBN, this venture serves as another major international milestone for Filipino music through BINI. As a leading content producer across television, film, digital media, and music, ABS-CBN has long been dedicated to nurturing local talent for global audiences. BINI, widely recognized as the “Nation’s Girl Group,” continues its meteoric rise following a historic Coachella debut earlier this year and is currently traveling for “Signals,” their second world tour.
Representing Japan, Tokyo-based management and production agency BMSG injects its deep creative development and artist management acumen into the project. The label’s impressive roster features top acts like BE:FIRST and HANA. The seven-piece girl group HANA has enjoyed massive success since debuting in April 2025, already securing four No. 1 hits on the Billboard Japan Hot 100, including their chart-topping single “ROSE.”
Thailand’s XOXO Entertainment brings its specialized focus on T-pop and modern artist development to the alliance. Since its launch in 2020, the label has successfully propelled its premier seven-member girl group, 4EVE, into local stardom and spearheaded their international expansion through cross-border festivals and the release of their English-language album, “Glow.”
Through the “ASIA POP GIRL FEST 2027,” these three entertainment pioneers are creating a unified ecosystem for music lovers to discover neighboring talent—forging deeper bonds within Asian music communities and opening new doors for their artists on the international stage.
