For 150 years, American Standard has stood as more than just a trusted name in bathroom and kitchen design — it has become a symbol of quality, innovation, and timeless elegance in homes around the world. From moments of quiet reflection to daily routines shared with loved ones, American Standard continues to celebrate life’s simple yet meaningful moments through thoughtful design and pioneering technology.
“We are proud to celebrate the 150th anniversary of our American Standard brand — a legacy built on trust, innovation, and deep understanding of consumer needs,” shared Antoine Besseyre des Horts, Leader of LIXIL Global Design Asia. “Our refreshed brand philosophy, LIFE. LOVE. HOME., reaffirms our commitment to inspire people to create homes they will love every day.”
A Legacy That Lives in Filipino Homes
In the Philippines, American Standard remains a beloved brand for its ability to enhance the way Filipino families live.
“Since 1875, American Standard has transformed everyday living through products inspired by real-life needs,” said Hermie Limbo, Leader of LIXIL Philippines. “Our designs continue to resonate with Filipino households, which is why the brand remains a trusted part of their homes.”
Design Meets Comfort and Innovation
From the Loven Collection, which creates spaces filled with warmth and comfort, to the Acacia SupaSleek, which blends modern aesthetics with advanced HygieneClean technology, American Standard continues to redefine bathroom luxury.
Other standout innovations include:
e-Lite Smart Toilet – with automatic seat, pre-flush and auto-flush, deodorizer, dryer, and LED night light for maximum hygiene and convenience.
Aero-lite Wall-Hung Toilet – designed for a sleek, contemporary look that saves space.
DuoSTiX Hand Spray – offering two optimal sprays: the powerful Jet Spray for cleaning and the gentle Hygiene Spray for personal cleansing, powered by Petal Pressure™ and PressurePlus™ technologies.
WizFlo Shower – features PressurePlus™ with tapered nozzles for a powerful and consistent flow every time.
The brand also advances its sustainability goals through innovations like the AccuFlo and AccuStream Sensor Faucet, which feature intuitive sensors and low-flow aerators to conserve water.
To let customers express their personal style, the Color Fittings Collection introduces customizable finishes — including Polished Cool Sunrise, Brushed Hard Graphite, and Matte Black — for the Acacia SupaSleek, Acacia E, and Signature Collections.
150 Years of Excellence — Celebrated with Customers
American Standard’s milestone is a tribute to its loyal customers and partners who have shaped its enduring success.
“Our customers and partners are the true pillars of our legacy,” said Emily Besavilla, LIXIL Philippines Retail and Marketing Leader. “We’re showing our gratitude through exciting promotions designed especially for the Philippine market.”
The AS150 Raffle Promotion
As part of its 150th-year celebration, American Standard launched the AS150 Raffle Promotion — a nationwide raffle exclusive to Wilcon branches. Prizes include:
1 BYD Hybrid Electric Sedan
1 Honda EM1 Electric Vehicle
1 Xiaomi Mi e-Bike
150 American Standard products (including DuoSTiX Hygiene Spray, Smart Washer Manual Bidet, and Neo Modern 3-Way Rain Shower)
Running until February 28, 2026, customers will earn one (1) raffle entry for every ₱10,000 single-receipt purchase of American Standard products at participating Wilcon branches. Winners will be contacted directly and announced via Wilcon Depot PH’s official Facebook page.
A Celebration “Inspired by Life”
To mark this extraordinary milestone, American Standard hosted a Partner’s Night themed “Inspired by Life”, gathering valued trade partners, industry professionals, and media. The event celebrated the brand’s rich heritage, timeless design, and bold vision for the future under its refreshed brand claim — LIFE. LOVE. HOME.
“American Standard has long been a trusted presence in homes across the Philippines and beyond,” said Audrey Yeo, Leader of LIXIL Water Technology, APAC. “As we move forward, we remain dedicated to purposeful design, sustainability, and close collaboration with architects and designers to elevate everyday living.”
For more information, visit www.americanstandard.ph and follow @AmericanStandardPH on Facebook and @americanstandard_ph on Instagram for updates.
