Acer Leads PH Consumer and Gaming Laptop Market in 2024

Acer has once again claimed the top spot in the Philippine market for consumer and gaming notebooks in 2024, capturing a commanding 35.7% share, according to independent research firm GfK. The brand held 34.2% of the consumer notebook market and dominated the gaming notebook segment with a 40.6% share—making Acer the choice of one in every three laptop buyers in the country.

This strong performance is attributed to Acer’s unbeatable value-for-money offerings, wide-reaching sales network, and well-executed marketing strategies. By staying ahead of trends and tapping into the star power of brand ambassadors like SB19 and G22, Acer continues to connect with and captivate the younger generation.

In the gaming space, Acer strengthened its dominance through Predator Gaming. A long-time advocate for the esports scene, the brand supports events like the Asia Pacific Predator League, reinforcing its commitment to growing the local gaming community.

“These initiatives have built stronger brand equity, resulting in customers recognizing and trusting Acer and its products. For 2025 and beyond, our consumers can only expect the best of what we can offer,” said Sue Ong-Lim, Managing Director of Acer Philippines.

Acer’s solid nationwide presence has also fueled its growth. Consumers can conveniently shop for Acer products at Acer Concept Stores and through authorized retail partners. The brand is also easily accessible online via the Acer store, Lazada, and Shopee.

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