Food content creator Abi Marquez has been recognized as one of this year’s Mansmith Young Market Masters Awardees (YMMA), joining a prestigious circle of trailblazing young leaders celebrated for excellence in marketing, sales, and entrepreneurship. The official awarding ceremony will be held on July 23, 2025, at the Carlos P. Romulo Auditorium in RCBC Plaza, Makati.
Now in its 20th year, the Mansmith YMMA honors exceptional Filipinos aged 35 and below who are creating meaningful impact in their industries through innovative, strategic, and purpose-driven leadership. At just 25, Abi represents a new generation of digital creators who are boldly reshaping industries—this time, through the lens of food and culture.
Feeding the World with Filipino Flavors
From viral recipe videos that capture the hearts (and appetites) of millions to collaborations with global chefs and winning back-to-back awards, Abi has emerged as a force in the digital culinary space. But her mission goes far beyond recipes and reels—she’s marketing Filipino food to the world, turning everyday dishes into cultural icons and bringing pride to every plate.
Her platform has become a beacon for home cooks—especially young ones—showing that Filipino cuisine is not just delicious, but worth celebrating. Through creative storytelling, she transforms local dishes into global content, inspiring a renewed appreciation for home cooking and heritage.
“Abi isn’t just branding herself—she’s branding the Philippines,” said one industry insider. “Her influence has turned food content into a movement for cultural pride.”
Leading with Authenticity and Impact
What sets Abi apart is how she uses her platform with purpose. Her content educates, entertains, and empowers, bridging the gap between tradition and innovation while encouraging a deeper connection to Filipino identity. By doing so, she exemplifies the spirit of the Mansmith YMMA—young leaders who raise the bar, redefine industries, and make a lasting difference.
Abi now joins the ranks of some of the country’s most influential entrepreneurs and marketers, including:
- Edgar “Injap” Sia II (YMMA 2010), Founder of Mang Inasal and Chairman of DoubleDragon
- Avin Ong (YMMA 2022), CEO of Fredley Group behind Macao Imperial Tea and Nabe
- Kim Lato (YMMA 2021), Founder and CEO of Kimstore
- Cza Sevilla (YMMA 2024), Founder and CEO of Avocadoria
A Bold Voice for the Next Generation
Abi Marquez’s recognition as a 2025 YMMA awardee is a powerful affirmation that creativity, authenticity, and cultural pride are the future of marketing. As she continues to elevate Filipino cuisine on a global stage, she also paves the way for a new generation of creators who see content as more than entertainment—it’s a platform for change.
Congratulations, Abi!
FOLLOW ABI MARQUEZ AND HER FOOD ADVENTURES ON:
