Puregold’s “hakot” legacy reached a whole new stride in Cavite as the Hakot Relay South Luzon leg transformed Vermosa Sports Hub in Imus into an adrenaline-charged showcase of speed, grit, teamwork, and panalo.
More than 4,000 runners showed up with their game faces on, ready to compete, enjoy the camaraderie, and experience the signature “hakot” moments that have become synonymous with the race.
The South Luzon leg of the nationwide Hakot Relay series also marked the launch of Puregold’s first-ever 8K Individual Challenge, giving solo runners a new way to test their endurance and push their personal limits.
Around 500 runners took on the full 8-kilometer course, proving that the Puregold Hakot Relay is not only about the thrill of racing as a team, but also about challenging oneself and crossing the finish line stronger than ever.
Teamwork Meets the Ultimate Solo Challenge
The event continued to feature its signature Hakot Relay, where runners competed in teams and raced through the course while collecting grocery items along the way.
That team-based format set the Hakot Relay apart from the newly introduced 8K Individual Challenge. While relay participants relied on strategy, coordination, and teamwork to complete the course and collect their grocery haul, the solo 8K runners had to conquer the longer distance entirely on their own.
“We wanted to offer runners a fresh and enjoyable way to challenge themselves, with the ‘hakot’ mechanic adding a playful and uniquely Puregold twist to the race. Being part of the running community is meaningful to us, and it is a privilege for Puregold to bring people together for a shared panalo experience,” said Ivy Hayagan-Piedad, Puregold Senior Marketing Manager.
Participants began the day with a pre-race warm-up before heading to the starting line and taking on their respective courses within the prescribed cut-off times.
After crossing the finish line, runners collected their race-day rewards and explored sampling booths from participating brands. Sponsor-led stage activities and an awarding ceremony capped the action-packed event.
A ‘Hakot’ Reward Worth the Extra Mile
The rewards added another exciting twist to the experience.
Participants in the team Hakot Relay went home with a Grocery Sling Bag and a Finisher’s Grocery Bag, giving them something tangible to bring home after completing the race.
But for the solo runners who conquered the new 8K Individual Challenge, a special surprise awaited them at the finish line: the chance to roll home their loot in a finisher’s grocery cart wagon.
“We’re always looking for ways to level up the Hakot Relay and give Filipinos something new to look forward to,” Piedad said. “This year, this meant introducing our first-ever 8K challenge and bringing the experience to an even bigger scale.”
With more than 4,000 runners participating either as teams or solo competitors, the South Luzon leg expanded the Hakot Relay experience while keeping its most coveted reward intact: race to the finish line—and go home with groceries, too.
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