MANILA, Philippines — Local beauty giant Ever Bilena is officially entering its soft, romantic era with the highly anticipated launch of the EB Coquette collection. To celebrate the release, the brand has lined up an experiential weekend filled with exclusive product drops, a major influencer-led digital preview, and a one-day-only physical pop-up at one of Manila’s most picturesque French patisseries.
The Digital Kickoff: TikTok Live with Bea Borres
The coquette festivities begin on August 27 with an exclusive TikTok Live broadcast hosted by popular digital creator Bea Borres. Serving as the ultimate first look, the livestream will give beauty enthusiasts a sneak peek at the formulation, packaging, and shades of the EB Coquette line before the products officially hit retail shelves nationwide.
In a surprise twist, the TikTok Live will also serve as the stage for Ever Bilena’s first-ever collaboration with global haircare favorite, Monday Hair. Recognizing that a true coquette aesthetic relies just as much on perfect hair eras as it does on flawless makeup, the two brands are teaming up for a limited-time shopping incentive. From August 27 to 29, anyone who purchases an item from the EB Coquette collection via TikTok Shop will receive a complimentary Monday Hair mini product, available while stocks last.
The Physical Takeover: A Pink Pop-Up at Ladurée BGC
Following the digital preview, Ever Bilena is transitioning the romantic aesthetic from phone screens to real life. On August 29, the brand is executing a total takeover of Ladurée in Bonifacio Global City (BGC) for one day only.
“We wanted people to be able to step into EB Coquette, not just scroll past it,” said Denice Sy, Chief Sales and Marketing Officer of Ever Bilena Cosmetics, Inc. “Ladurée felt like the perfect match—soft, luxe, and romantic in exactly the way our new collection is. We can’t wait to see everyone there in person.”
The patisserie will be transformed into a pink, pastry-filled paradise designed as a fully interactive experience. Attendees can look forward to:
- On-the-Spot Customization: Personalize your newly purchased EB Coquette products at the venue.
- The Petalier Bloom Bar: A gorgeous floral activation curated in collaboration with luxury florist Petalier.
- Interactive Photobooths: Picture-perfect backdrops explicitly designed for the aesthetic.
- Exclusive Merchandise: First dibs on limited-edition EB Coquette apparel and accessories not available anywhere else.
Exclusive Promos and How to Secure a Slot
To sweeten the physical experience, Ever Bilena has partnered with Ladurée on a limited-edition menu item. Visitors who grab the EB x Ladurée Latte + Macaron Set during the pop-up will receive a free EB Coquette Bisou Juicy Tint thrown into their order.
Due to the intimate venue size, entry slots for the Ladurée BGC pop-up are strictly limited. Beauty lovers looking to secure their attendance must pre-order their slots exclusively through Ever Bilena’s TikTok Shop by searching for the “EB Bisou Juicy Tint Ladurée Set.”
