Fresh from its historic sweep at the 61st Anvil Awards, TCL Electronics continues its winning momentum in 2026, officially renewing its partnership with Asia’s Superstar, Kathryn Bernardo, for the fourth consecutive year.
Recognized as the Global Top 1 TV Brand and the leader in Fresh Air AC sales, TCL marks another milestone with a collaboration that seamlessly blends global innovation and local star power. Together, they reaffirm a shared mission: to keep “Inspiring Greatness” in Filipino homes.
The contract renewal was formalized during a signing ceremony in Pasay on January 30, attended by TCL Deputy Marketing Director Shae Yu, TCL Brand Manager Joseph Cernitzchez, and Kathryn’s management team from VCM led by Francis Vidanes—symbolizing a strengthened alliance and a shared vision for the years ahead.
“Kathryn Bernardo has become integral to the TCL brand in the Philippines,” said Cernitzchez. “Her credibility, consistency, and influence reflect our pursuit of excellence. We are excited to deepen this partnership and create campaigns that continue to inspire Filipinos nationwide.”
For Kathryn, renewing the partnership felt natural. Over the past four years, she has witnessed—and contributed to—TCL’s remarkable evolution from market challenger to global industry leader. In many ways, her own journey mirrors that growth.
“Seeing TCL achieve these milestones makes me so proud,” Kathryn shared. “Our missions are aligned. I’ve always wanted to work with a brand that never stops innovating, and I’m grateful to grow alongside a team that truly inspires greatness.”
A Home Powered by Innovation
Beyond endorsements, the partnership is deeply personal. As Kathryn embraces her “adulting” era in her own home, she has carefully curated her space with the very TCL products she represents—technology that supports her lifestyle as a modern, independent woman.
Her downtime favorite? The immersive brilliance of her TCL QD-Mini LED TV, delivering cinematic picture quality that transforms quiet nights at home into premium viewing experiences.
When it comes to comfort, her TCL FreshIN 3.0 Air Conditioner takes center stage. With intuitive offline voice control, she adjusts settings effortlessly—creating smarter, quieter, and more energy-efficient moments of relaxation.
“I feel so blessed to have a home powered by innovation I can truly depend on,” she said. “The best kind of luxury is enjoying quiet moments—and TCL FreshIN AC makes that possible.”
Even everyday chores have become seamless. The TCL Super Drum C682 simplifies laundry with intuitive controls and high-performance efficiency, giving Kathryn back precious time amid her demanding schedule.
In the kitchen, the TCL Free Built-In Refrigerator reflects her hands-on approach to homemaking. With its sleek, flush-fit design and reliable freshness technology, it complements both her aesthetic and her practical needs.
Growing Together
Navigating the complexities of adulthood has become a more confident and graceful journey, with TCL serving as her trusted “co-pilot.” From managing her first home to mastering daily responsibilities, Kathryn credits the brand’s innovations for making independence both empowering and effortless.
“I’m so proud to grow with TCL,” she shared. “I’m excited for the new innovations they have in store. I know these products will be game-changers—not just for my home, but for every Filipino who values comfort, ease, and smart living.”
As TCL builds on its award-winning momentum, its enduring partnership with Kathryn Bernardo stands as a powerful testament to shared growth, innovation, and a commitment to inspiring greatness in every Filipino home.
