Infinix x Pininfarina: Elevating Smartphone Design to Premium Heights

0
586
InfinixxPininfarinaKV2

Collaboration Previews the Upcoming Infinix NOTE 60 Ultra designed by Pininfarina

Today at Business of Design Week 2025, Infinix announced a landmark collaboration with Pininfarina, the legendary Italian design studio renowned for 95 years of shaping some of the world’s most iconic automobiles, luxury products, architecture, and yachts. This partnership introduces a new era of design-driven smartphones, with the Infinix NOTE 60 Ultra set to become the first device born from this alliance.

A photo captured at Business of Design Week 2025 shows a Pininfarina representative unveiling the new design partnership to the public.

From the sleek curves of the Ferrari Testarossa to the timeless elegance of the Alfa Romeo Spider, Pininfarina has defined Italian design excellence since 1930. Now, that same legacy of innovation, elegance, and performance is being translated into a smartphone experience with the upcoming Infinix NOTE 60 Ultra Design by Pininfarina—a milestone for both the brand and the industry.

Infinix enters this collaboration at a moment of rapid global growth. According to IDC’s Worldwide Quarterly Mobile Phone Tracker, Infinix achieved the largest quarter-on-quarter shipment increase in Southeast Asia in Q2 2025. By merging Pininfarina’s iconic design philosophy with Infinix’s technological expertise, the partnership aims to set a new benchmark in premium smartphone craftsmanship and deliver high-end, design-centric experiences to consumers worldwide.

Tony Zhao, CEO of Infinix, commented:
“Collaborating with world-class partners allows us to accelerate Infinix’s journey toward premiumization. Our partnership with Pininfarina strengthens the design foundation of our future products, starting with the NOTE 60 Series. This marks a major step in establishing a new aesthetic standard for flagship smartphones.”

Fabio Calorio, Senior Vice President of Brand at Pininfarina, added:
“Working with Infinix allows us to bring nearly a century of Italian design heritage into the world of technology. Our philosophy—where beauty meets performance—is perfectly aligned with Infinix’s vision of innovation. Together, we aim to create devices that deliver emotion, elegance, and a premium user experience.”

A teaser poster featuring the Infinix × Pininfarina collaboration, hinting at the upcoming co-designed flagship device, the Infinix NOTE 60 Ultra.

As Infinix and Pininfarina prepare to redefine mobile design, full details on the NOTE 60 Ultra’s design, features, and availability will be revealed in the coming days.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.