Test drive Toyota’s most affordable HEV yet at BGC Amphitheatre launch event and see the vehicle up close in dealerships nationwide starting October 24.
Toyota Motor Philippines (TMP) is inviting everyone to witness the grand launch of the all-new Toyota ATIV, the brand’s most affordable Hybrid Electric Vehicle (HEV) to date. The launch event will take place at the Bonifacio High Street Amphitheatre in Bonifacio Global City, Taguig, from October 24 to 26, offering guests an exclusive first look — and first drive — of this exciting new addition to Toyota’s electrified lineup.
Visitors can explore and test-drive the different variants of the Toyota ATIV, including the much-anticipated Hybrid Electric Vehicle (HEV) variant. The event will also feature interactive displays showcasing the ATIV’s smart design, advanced technology, and innovative hybrid performance — all tailored for today’s eco-conscious Filipino drivers.
Guests can also enjoy fun activities, win exciting prizes, and consult with Toyota dealer marketing professionals to learn more about the ATIV’s features, financing options, and ownership benefits.
As anticipation builds, Toyota dealerships across the country are also joining in the excitement by bringing the Toyota ATIV experience closer to customers nationwide — making it easier for Filipinos to see, feel, and experience the future of hybrid mobility firsthand.
Driving Toward a Better Tomorrow
“We know that many Filipinos, especially those aspiring to own their first hybrid vehicle, have been eagerly waiting for the launch of the Toyota ATIV,” said Elijah Marcial, TMP First Vice President for Marketing. “The launch at Bonifacio Global City and the showcases in Toyota dealerships nationwide are perfect opportunities for everyone to discover how hybrid technology can seamlessly fit their unique needs.
“With the ATIV’s introduction under our Beyond Zero campaign, we’re not just making hybrid ownership easier and more accessible — we’re also taking a meaningful step toward building a more sustainable future for everyone,” Marcial added.
The Toyota Choice: Style, Comfort, and Efficiency in One
“Choosing the all-new Toyota ATIV is a smart move for those who value style, comfort, and fuel efficiency in one reliable package,” Marcial continued. “It embodies what The Toyota Choice stands for — giving Filipinos the freedom to choose a vehicle that fits their lifestyle and budget while enjoying the peace of mind that comes with Toyota’s world-class quality and dependability.”
Experience the Future of Driving Today
Don’t miss the launch of the all-new Toyota ATIV — happening from October 24 to 26 at the Bonifacio High Street Amphitheatre in Taguig City.
Can’t make it to the event? Visit your nearest Toyota dealership to learn more or submit an online inquiry via www.toyota.com.ph/ativ.
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