New ways for creators to earn, and for shoppers to discover products on Facebook and buy seamlessly on Shopee
Shopee, a leading e-commerce platform in Southeast Asia, Taiwan, and Brazil, has joined forces with Meta to launch a new suite of tools designed to make social shopping more seamless than ever. The collaboration introduces innovative features that allow users to discover products on Facebook and complete their purchases directly through Shopee — bridging communities, creators, and commerce.
Among the highlights of this partnership are a simplified affiliate marketing experience and new Facebook Live enhancements powered by Collaborative Ads, giving creators, brands, and sellers fresh opportunities to grow and engage audiences.
“Shopee is committed to strengthening our ecosystem and improving the e-commerce experience,” said Peggy Zhu, Head of Brand and Growth Marketing at Shopee. “Through this partnership with Meta, we’re enabling brands, sellers, and creators to connect Facebook communities with Shopee’s wide product assortment and trusted platform—making online discovery and shopping more engaging and rewarding.”
Empowering Creators and Sellers with Facebook Affiliate Partnerships
Through Facebook Affiliate Partnerships, creators with affiliate accounts can now link their Facebook and Shopee affiliate dashboards in one integrated hub. This feature allows them to curate, tag, and promote products directly in their Facebook posts and Reels — turning content into meaningful shopping experiences.
When viewers click on tagged products, they can seamlessly complete their purchases on Shopee.
Shopee is the first partner for Facebook Affiliate Partnerships, leading the charge in helping creators monetize their content while giving brands and sellers new ways to reach engaged audiences.
Affiliates can also enjoy exclusive perks through the Shopee Affiliate Program, such as higher commissions, free product samples, subscriber vouchers, and sponsored product opportunities. In addition, Shopee hosts training bootcamps and creator events that equip affiliates with the tools and knowledge to grow their influence through authentic, engaging content.
This collaboration builds on Shopee’s growing momentum in content-driven commerce, with affiliates producing over 100 million pieces of Shopee Live and Shopee Video content in 2024 — a threefold increase from the previous year.
“Affiliates play a crucial role in shaping how people discover and engage with products online,” Zhu added. “By empowering creators, we’re enriching the shopping experience across platforms while opening new pathways to success for sellers and brands.”
Thai creator Suparat, who manages the RakBonsai Facebook Page, shared his positive experience:
“The Facebook Affiliate Partnership is easy to use, with a smooth upload process. In just about ten days, I’ve seen promising results from my product tags, and the feedback from the creator community has been very positive.”
The Facebook Affiliate Partnerships with Shopee program is now available in Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, and Brazil.
Transforming Facebook Live with Seamless Checkout on Shopee
Meta and Shopee are also redefining the livestream experience with the addition of Collaborative Ads to Facebook Live. Sellers can now feature items from their Shopee product catalogs directly in their livestreams, making it easier for viewers to browse, learn more, and check out instantly on Shopee.
Brands can also pin catalog items during a live session — guiding audiences toward product details, reviews, and a frictionless shopping experience.
Shopee is the first marketplace to integrate with this beta product, currently piloting in Thailand, Indonesia, Vietnam, and the Philippines, with expansion to more markets coming soon.
“These updates reflect how Meta continues to evolve with changing consumer behaviors,” said Damian Kim, APAC Director of Monetization at Meta. “By integrating social content through affiliate marketing and livestreaming, we’re creating opportunities for people to discover and act on their interests within the social experience. The early results from Shopee’s integration show strong engagement and reinforce our shared vision for meaningful discovery and connection.”
To learn more about the partnership and how to get started, visit the Facebook Affiliates Partnership page on Shopee.
