Catch the coolest stop at Fort Santiago, Intramuros from May 10-17 and Trinoma Mall on May 18-24
With temperatures soaring above 40°C, escaping the sweltering summer heat has become a daily challenge for Filipinos. Packed malls and limited public cooling areas are often the only refuge. Recognizing this growing need for instant relief, TCL, recently named the Triple Global Top 1 TV Brand, stepped up with a refreshing solution: the first-ever TCL Cool Truck in the Philippines.
This innovative mobile experience brings TCL’s advanced FreshIN 3.0 air conditioning technology straight to the people—offering cool, energy-efficient comfort in high-traffic areas such as Trinoma Mall and Intramuros.
A Mobile Oasis on Wheels
Designed to showcase TCL’s cutting-edge FreshIN 3.0 inverter air conditioners, the Cool Truck transformed everyday public spaces into comfortable cooling zones. Visitors didn’t just hear about the benefits—they felt them, experiencing how TCL’s AC technology combats intense heat with powerful, refreshing airflow.
“Our goal was to meet Filipinos where they are—right in the middle of this record-breaking heat,” said Joseph Cernitchez, TCL Philippines Brand Manager. “The TCL Cool Truck offered more than just relief; it gave people a tangible experience of what smart, energy-saving cooling feels like.”
Inside the TCL Cool Lounge
The truck’s interior was creatively divided into themed “rooms” to highlight TCL’s appliances in real-life scenarios. Visitors were welcomed by the FreshIN 3.0 inverter AC, which wowed with its innovative features, such as:
- Offline Voice Control – Just say, “Hey TCL, lower the temperature,” and enjoy hands-free cooling even without Wi-Fi.
- T-AI Energy Saving Technology – Adapts to changing temperatures to help cut electricity bills.
- QuadruPuri Filters – Quietly purify the air, eliminating allergens, bacteria, and odors.
- Ultra-quiet 16dB operation – Ensures a peaceful, undisturbed environment.
More Than Just Cooling
The Co-Working Foyer featured free Wi-Fi and a cool, quiet atmosphere ideal for remote workers, students, and freelancers.
Visitors could also unwind in the Book Nook Area, where TCL’s FreshIN Technology brought in fresh outdoor air, neutralized pet odors, and maintained balanced humidity—creating a clean and revitalizing atmosphere.
To top it off, guests enjoyed an interactive Icy Reflex Game, where winners took home exclusive TCL merchandise. It was a fun way to drive home TCL’s message: staying cool can be smart, interactive, and enjoyable.
Cooling the City, One Stop at a Time
The TCL Cool Truck brought a unique and much-needed experience to Metro Manila residents, demonstrating how innovation and energy efficiency can offer real comfort in today’s extreme heat. TCL not only delivered a refreshing escape—it showcased a smarter, more sustainable way to stay cool.
Catch the TCL Cool Truck at its next stops:
📍 Fort Santiago, Intramuros – May 10 to 17
📍 Trinoma Mall – May 18 to 24
TCL continues to lead in smart home innovation with its lineup of QLED TVs, advanced refrigerators, energy-efficient AC units, and more.
To learn more, visit: https://www.tcl.com/ph/en
