3 Finalist Spots for NYMA Talents at Hashtag Asia Awards 2026

NYMA continues to make its mark in Asia’s dynamic digital marketing landscape as four of its talents—Christian Bautista, Kat Bautista, Buji Babiera, and Raco Ruiz—have been named finalists at the prestigious Hashtag Asia Awards 2026, earning recognition for standout celebrity collaborations and creator-driven Instagram campaigns.

Organized by MARKETING-INTERACTIVE, the Hashtag Asia Awards honors the region’s most innovative, creative, and impactful achievements in social media marketing. This year, three campaigns featuring NYMA talents secured finalist spots across two highly competitive categories, underscoring the agency’s growing influence in shaping authentic and engaging brand storytelling.

Leading the nominations is Skechers Philippines’ “Christian and Kat Bautista for Skechers,” which was shortlisted in the Best Social Media Partnerships: Celebrities category. The campaign showcased the husband-and-wife duo in a lifestyle-focused collaboration that seamlessly blended their personalities with the brand’s message, creating relatable and engaging content that resonated with audiences.

NYMA also garnered two finalist citations in the Best Campaign by a Micro Influencer category, recognizing the power of creator-led content in building meaningful connections with consumers.

Content creator Buji Babiera earned a nomination for his Instagram feature supporting AIA Philippines’ “Rethink Healthy” campaign. Through his signature storytelling style and relatable everyday experiences, Buji effectively translated the brand’s health and wellness advocacy into content that felt genuine, accessible, and inspiring.

Meanwhile, visual artist and digital creator Raco Ruiz was recognized for his Instagram collaboration with Burger King’s “The Big 4 Students Try The Whopper” campaign. Leveraging his distinctive artistic style and strong appeal among younger audiences, Raco delivered content that captured the excitement of the campaign while driving authentic engagement.

These finalist nominations highlight NYMA’s continued success in fostering impactful collaborations between brands, celebrities, and digital creators. Spanning lifestyle, wellness, food, and youth culture, the shortlisted campaigns demonstrate how authentic storytelling and creator-first strategies continue to strengthen connections between brands and today’s digitally engaged audiences.

The winners of the Hashtag Asia Awards 2026 will be announced during the Gala Dinner on July 10, 2026, at Sofitel Singapore City Centre. As one of Asia’s premier celebrations of social media excellence, the awards recognize campaigns that redefine creativity, engagement, and digital influence across the region.