Get ready to infuse your style and gadgets with a whole lot of cuteness! 0917 Lifestyle, Globe’s go-to brand for fashion-forward apparel and tech essentials, is bringing fans a delightful dose of nostalgia with the launch of the 0917 Sanrio Collection.

Known for teaming up with global icons like Disney, Marvel, Star Wars, and SM Entertainment, 0917 Lifestyle continues its streak of exciting collabs—this time with Sanrio, the beloved Japanese brand behind timeless characters like Hello Kitty, My Melody, Kuromi, Little Twin Stars, Cinnamoroll, and more.
The collection kicks off this March with a range of Hello Kitty-themed apparel—a stylish first drop featuring 12 playful designs for fans of all ages, including two exclusive shirt styles for kids. And that’s just the beginning!
Next up, expect a second drop that merges tech and charm with adorable Hello Kitty gadget accessories, including a power bank, wireless speaker, and true wireless earbuds. It’s fashion meets function—designed to brighten your look and level up your everyday essentials.
“This collaboration with Sanrio brings together two beloved brands that celebrate joy, creativity, and personal expression,” said Ramdy Arcilla, Head of 0917 Lifestyle. “We’re excited to offer fans a unique way to wear and carry their favorite characters in their daily lives.”
With its charming designs and collectible pieces, the 0917 Sanrio Collection is a must-have for long-time Sanrio fans and new enthusiasts alike.
Shop the 0917 Sanrio Collection online at 0917lifestyle.com, or visit LazMall, ShopeeMall, and Globe Stores nationwide to grab your favorites before they’re gone!








