Filipinos have shifted their holiday shopping online as they flock towards live selling to find the best holiday deals
Shopee, the nation’s leading e-commerce platform, dove into the country’s festive shopping spree with an incredible 50x surge in orders through Shopee Live, the platform’s interactive live-streaming feature, during its 12.12 Mega Pamasko Sale. Within the initial two minutes of the highly anticipated sale, a staggering 12 million items flew off the shelves on Shopee Live across various markets.
The local holiday merriments wouldn’t be complete without the beloved ‘monito-monita’ tradition, the delightful exchange of surprise gifts that typically extends over several days. Amidst frequent gift hunting and the bustling holiday rush, shoppers turned to live-stream shopping to check off their lists. This surge brought 46x more new buyers to Shopee Live, resulting in a collective savings of an impressive PHP 509 million, bolstered by partnerships with brands and sellers.
As the year winds down, Filipinos eagerly await year-end bonuses, often signaling the opportunity for significant purchases, gift-giving, or self-rewards after a year of hard work. Indeed, Home & Living items emerged as the top-selling category, closely followed by Women’s Apparel and Mobile Accessories.
The holiday season serves as a great excuse for retail indulgence. Whether for sprucing up for festive gatherings, refreshing wardrobes, or starting a new skincare regimen, Filipinos embraced this fervor, evident in the 5x surge in orders within the Fashion and Health & Beauty categories. Popular brands like Uni-Care, Maybelline, and Issy & Co. shone as top performers, with o.two.o.ph, Uni-Care, and Lovito.ph leading the orders on Shopee Live.
Despite the shopping frenzy, Filipinos remained pragmatic, wisely investing in essentials such as face masks, organic baby wipes, and 3-in-1 twin coffee packs.
“Shopping on our platform has become an ingrained part of Filipino purchasing habits, especially during key celebrations. The holiday season is deeply embedded in Filipino culture, and we are delighted to be a part of this cherished tradition of giving,” Vincent Lee, Head of Shopee Philippines, remarked. “That’s why we continuously strive to offer both buyers and sellers a more engaging and rewarding shopping experience. The incredible success of Shopee Live during the 12.12 Mega Pamasko Sale is a testament to our ongoing innovation.”
Additionally, a staggering 2.3 million entries flooded into the 12.12 Shopee Live Milyonaryo, where fortunate winners stand a chance to walk away with up to one million pesos. “Beyond being a platform for shopping and entertainment, we aim to be a transformative force in the lives of Filipinos. The holiday season presents one of the best times to gift the community with life-changing opportunities,” Lee added.
The 12.12 Mega Pamasko Sale extends until December 15, 2023. Shop now to relish in free shipping with no minimum spend, exclusive 70% off on Pamasko Deals from an extensive lineup of brands and sellers, and Shopee Mall Outlet deals offering discounts of up to 90% off!
