This is the theme behind the new music video released by DiskarTech, Rizal Commercial Banking Corporation’s (RCBC) inclusive app that helps to empower many unbanked and underserved Filipinos, especially those living in grassroots communities. There is Ronald Singalawa who made a makeshift sound-proof room out of egg trays for his son who was a call center agent working from home. The music video also features career shifter as a result of the pandemic like Ria Erika Larios who was laid-off from a cruise ship company but now a full-time online seller. Christine Taborda, a working from home mom who is now juggling work with her “mommy duties”.
Diskarte for success
The song was written by Christine Estabillo as a tribute to Filipinos who bravely face their everyday struggles. They start their days with hope and sustain the belief that “sikap” and “diskarte” will enable them to build better lives for themselves and their loved ones. I guess this is true for every Filipino, whatever happens, we have to fight to survive. We are survivors.”
Lito Villanueva, RCBC Executive Vice President, and Chief Innovation & Inclusion Officer talk about how Filipinos have always been madiskarte with their earnings and how RCBC supports their initiatives to help them grow. “Undeniably, 2020 has been a tough year for the Filipinos. We started the year with a natural calamity, the eruption of Taal Volcano, and then came this pandemic that continues to impact the lives of many. We also wanted to show that RCBC is a dependable partner of the Filipinos in nation-building and their own personal growth.”
Strength in unity
Estabillo wrote the song not only to lift spirits but to also point out how Filipinos should come together in order to face the crisis as a stronger nation. “We’re all in this together. We have gone through difficult times together, so let’s triumph over it together.” When “sipag at tiyaga” are not enough, we should also be matapang and madiskarte, when time calls for it. As the song goes, “hindi sumusuko, hindi papatalo, ganyan tayo, madiskarteng Pilipino.”
Eugene S. Acevedo, RCBC president, and CEO said, “We want the song as an inspiration for the Filipinos. This is for them. We want them to own it. We would like them to realize through the song the greatness of the Filipino. We are a strong people and no calamities or crisis would ever let us down.”
Partner for growth
DiskarTech users can easily and quickly create their own basic deposit accounts through one-time registration via an electronic know-your-customer (eKYC) digital process even without an initial amount or maintaining balance.
Users can also enjoy 3.25% interest to encourage them to save more, with a goal-oriented digital savings feature that reminds them to top up their savings to meet their set goals, like saving for a motorcycle or a mobile phone.
Other DiskarTech features help Filipinos whether the pandemic safely. Other convenient services include bill payments to major billers and government services, telemedicine, purchase of airtime load and gaming pins, and quick response (QR) code transfers.
To watch the Diskartech video https://fb.watch/25Tecjq7Oc/ For more information about RCBC DiskarTech, visit diskartech.ph
Filipinos’ indomitable spirit continues to shine through despite the countless challenges that life brings. With natural calamities happening this year, including the eruption of Taal Volcano, the COVID-19 pandemic, and then a succession of typhoons hampering the nation, Filipinos remain hopeful and optimistic for better things to come.
To show his gratitude to his son, Rovy, a call center agent working hard from home, providing for his family, his loving father, Ronald, in return reciprocated his love and compassion to his son by sound-proofing a room in their house using egg trays.
Rovy Singalawa, a call center agent working from home, basks in his father’s creativity, who sound-proofed one of the rooms in their house using hundreds of egg trays. This, to ensure that his son, continues to excel and focus on his chosen career.
As the popular Filipino saying goes, “Ang walang tiyaga, walang nilaga,” Maurice Maureen Avila exemplifies this best by using her hard-earned savings to put up an LPG business, after being laid off from work this year. Without fear, she confidently faced the challenge head-on and is now reaping her reward as a growing business owner.
As many working mothers would attest, working, and being a mother at the same is no mean feat. It requires a lot of hard work, patience, and sacrifice. Christine Taborda, a work from home mom, continues to do just that, by juggling work alongside doing her “mommy duties,” and yet remains grateful to have the opportunity to be able to provide for her family.
