Last Saturday, July 4, 2012, TIPCO, Thailand’s best-selling juice brand, partners with the modern Filipino mom in nutrition, held an event “Mom is Glam!”. It was exclusive media event promoting proper health and nutrition for the entire family. The event was held at the Stock Market, Bonifacio High Street.
I interviewed Mr. Kerwin Wong, CEO of Transaxion Unlimited Corporation, which distributes TIPCO juice brand here in the Philippines. He talked about what differentiates Tipco juices from the other juices in the Philippine market. He discussed also their new promo.
Mr Kerwin Wong talks about TIPCO and their promo
Developing Healthy Eating Habits for our Children
The guest speaker was Ms. Maricel Laxa-Pangilinan. She is wife to inspirational speaker, Anthony Pangilinan and is mother of 5. She is an award-winning actress and book author. She has won a Catholic Mass Media Award for her children’s book Super Benj in 2006. She has other books: “Meet My Super Dad”, “I Love You Yaya Handbook”, “Mommy Talk” and “Kuya Na Si Bunso”. She also writes a weekly column for the Philippine Star called Mommy Talk.
She talked about “Developing Healthy Eating Habits for our Children”. It was a very informative presentation based on her experience as a mom in consultation with her children.
Maricel Laxa Pangilinan Talks about Developing Healthy Eating Habits for our Children
Transaxion launches Tipco Superkid 100% Juice
True to being the nutritional partner and health drink of choice for the family, Tipco also launched the new Tipco Superkid 100% Juice, a delicious and refreshing new health boost for children of modern Filipino moms. Specially formulated to help develop and nourish children, the Tipco Superkid comes in a variety of natural flavors— Mixed Veggie & Mixed Fruit, Apple, Shogun Orange, and Red Grape—each containing nutrients that deliver unique health benefits and a power-packed boost to kids’ daily nutritional regime. It will be available at your favorite supermarkets by end of July.
Tipco Launches Tripaway Promo
The “Tipco Tripaway” promo was announced during the event. The promo, which runs from July 1 to September 30, 2012, is bringing its lucky grand prize winners to Bangkok, Thailand. Monthly draws will also be held for three consecutive months, starting this August, with all-inclusive trips to Cagayan de Oro, Puerto Princesa, and Boracay at stake.
Every single-receipt purchase of three 1-liter packs of Tipco 100% Juice from any supermarket or grocery nationwide entitles customers to one raffle entry. To submit the entry, customers can visit www.facebook.com/tipcojuicephils and enter the requested information. Deadlines for the submission of entries fall on August 5 for the First Monthly Draw (Cagayan de Oro) on August 10; September 5 for the Second Monthly Draw (Puerto Princesa) on September 10; October 5 for both the Third Monthly Draw (Boracay) and Grand Prize Draw (Bangkok) on October 10.
COVERAGE PHOTOS
Transaxion Unlimited Corp. Management with event host Meg Entrata (2nd from right) and Ms. Maricel laxa Pangilinan (extreme right)
I tried the Cranberry flavor and it was very good-the real taste of Cranberry
Q & A session
Mr. Marvin Hung (Director and CFO) and Mr. Kerwin Wong (Chairman and CEO) answered questions during the Q & A
Question from the press
Ms. Maricel Laxa Pangilinan answers one of the questions during the Q & A
PRESS RELEASES
The following are the press releases from TIPCO & TRANSAXION UNLIMITED CORP:
Modern Moms Find Nutritional Partner
Tipco 100%, Thailand’s best-selling juice brand, engages with mothers to ensure proper health and nutrition for the entire family
MANILA, Philippines—4 July 2012—The modern Filipino mom now has a new nutritional partner as Tipco, Thailand’s best-selling juice brand, today held “Mom is Glam!,” an exclusive media event promoting proper health and nutrition for the entire family.
Held at the Stock Market on Bonifacio High Street at the Fort Bonifacio Global City, the event highlighted Tipco’s role as an advocate of modern parenting, and strengthened Tipco’s partnership with Filipino mothers who consciously strive to integrate proper health and nutrition to the daily family lifestyle, all while doing so in fun and exciting ways.
“Gone are the days when parents dictated everything to their children,” said Mr. Kerwin Wong, CEO of Transaxion Unlimited Corporation, which distributes Thailand’s leading juice brand in the Philippines. “Today, parents—especially moms—‘work’ with their kids to help them discover the best, healthiest choices. Today’s event is Tipco’s salute to them.”
“Mom is Glam!” also provided a venue for sharing key insights on modern parenthood. A talk with tips on ensuring proper health and nutrition for the family—especially the children—was given by Ms. Maricel Laxa-Pangilinan. Mr. Wong, meanwhile, demonstrated how Tipco is working continuously to introduce products that help today’s parents creatively integrate fruits and vegetables to the entire family’s diet.
“Healthy living does not need to force a bold and immediate shift from what Filipinos are doing now,” he said. “It can be as simple as adding Tipco 100% Fruit or Vegetable Juice to one’s diet. By doing so, both children and parents can get the same nutritional benefits that they would receive from eating, say, actual broccolis, carrots, oranges or cranberries.”
Transaxion launches Tipco Superkid 100% Juice
True to being the nutritional partner and health drink of choice for the family, Tipco also launched the new Tipco Superkid 100% Juice, a delicious and refreshing new health boost for children of modern Filipino moms. Specially formulated to help develop and nourish children, the Tipco Superkid comes in a variety of natural flavors— Mixed Veggie & Mixed Fruit, Apple, Shogun Orange, and Red Grape—each containing nutrients that deliver unique health benefits and a power-packed boost to kids’ daily nutritional regime.
“Children will love the delicious natural taste of the Tipco Superkid 100% Juice,” said Mr. Wong. “It’s the ideal choice for health-conscious mothers who wish to support their kids’ energy-driven lifestyles with a refreshing drink, while also nourishing them with the nutrients that their young bodies need.”
Tipco Superkid 100% Juice contains nutrients like calcium for promoting healthy bones and DHA (an Omega-3 acid) for supporting healthy brain development. It also has Vitamins A, B1, B2, and C, which respectively aid children’s visual development, metabolism, energy production, and immune system. At 110ml size, it’s perfect for baon so that kids can still get the nutritional boost they need while at school or play.
Since its Philippine launch over two years ago, Tipco has served as the nutritional partner of Filipino juice lovers everywhere, with flavors that include Tangerine Orange, Purple Carrot, Pomegranate, Orange Medley, Aloe Vera, Cranberry, Pineapple, Grapes, among many others. Tipco’s premium-quality juices are known not only for their natural fruit or vegetable taste, but also for the unique and exciting fruit and vegetable juice mix that it brings on the table, such as the 32 Veggies & Mixed Fruit, Broccoli & Mixed Fruit, Beetroot & Mixed Fruit, among many others. Through Tipco’s Nutition Innovation campaign consumers can expect new flavors that taste great and carry an impressive set health benefits in every pack. Tipco is also made without any preservatives, flavorings, colorings, or sweeteners—setting it apart from other juice brands.
The Tetra-Pak-sized Tipco Superkid 100% Juice is the latest demonstration of Tipco’s commitment to help Filipinos take the forward step to healthy living. This time, the juice brand is reaching out to moms whose modern approach to parenthood enables them to make healthy choices, achieve wellness, appreciate the value of proper diet and nutrition, and inspire the entire family to follow suit.
“Parental instincts have evolved to integrate health as a daily habit,” added Mr. Wong. “Now, with the Tipco Superkid 100% Juice, modern Filipino parents can boost their kids’ baon boxes with a delicious treat that also happens to be an excellent source of nutrients.”
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Tipco Launches Tripaway Promo
The best-selling juice brand in Thailand rewards lucky local Tipco fans with all-inclusive trips to Bangkok and popular Philippine destinations
MANILA, Philippines—4 July 2012—Tipco, the best-selling juice brand in Thailand, recently launched an exciting new promo that will send the lucky grand prize winner to the city that Tipco calls home: Bangkok.
The “Tipco Tripaway” promo was announced by Transaxion Unlimited Corporation, which distributes Thailand’s leading juice brand in the Philippines. With a view of encouraging Filipino fans to take the leap to healthy living, as well as to experience the joys of travel, Tipco’s latest promo also includes the chance to win two roundtrip tickets to popular destinations in the Philippines, complete with 3D/2N hotel accommodation, daily breakfast, airport transfers, and fun tours.
“We’re thrilled to have the opportunity of sending Filipino Tipco fans to the city and country where it all began,” said Mr. Kerwin Wong, CEO of Transaxion Unlimited Corporation. “We believe that the promo is also a great way of thanking everyone who has continued to support Tipco and made its arrival from Thailand to the Philippines a successful one.”
The “Tipco Tripaway” promo, which runs from July 1 to September 30, 2012, is bringing its lucky grand prize winners to Bangkok, Thailand. Monthly draws will also be held for three consecutive months, starting this August, with all-inclusive trips to Cagayan de Oro, Puerto Princesa, and Boracay at stake.
Every single-receipt purchase of three 1-liter packs of Tipco 100% Juice from any supermarket or grocery nationwide entitles customers to one raffle entry. To submit the entry, customers can visit www.facebook.com/tipcojuicephils and enter the requested information. Deadlines for the submission of entries fall on August 5 for the First Monthly Draw (Cagayan de Oro) on August 10; September 5 for the Second Monthly Draw (Puerto Princesa) on September 10; October 5 for both the Third Monthly Draw (Boracay) and Grand Prize Draw (Bangkok) on October 10.
Since its Philippine launch over two years ago, Tipco has served as the nutritional partner of Filipino juice lovers everywhere, with flavors that include Tangerine Orange, Purple Carrot, Pomegranate, Medley Orange, Aloe Vera, Cranberry, 32 Veggie, Beetroot, and even Broccoli (the best seller!), among many others. Tipco’s premium-quality juices are known not only for their natural fruit or vegetable taste, but also for the health benefits that each flavor carries. Tipco 100% is also made without any preservatives, flavorings, colorings, or sweeteners—setting it apart from other juice brands.
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ABOUT TIPCO
Tipco 100%,the number one juice brand in Thailand, has been delighting Asian consumers since 1976. To date, Tipco is among the trusted names in healthy and nutritious beverages with its 100% juice offerings. With production facilities in Ayutthaya province, Tipco also has its own pineapple plantation, and promotes contract farming enabling it to maintain quality consistency with each and every pack.
Tipco Milestones
o1976 – The Thai Pineapple Company Ltd. (TIPCO) was established
o1993 – “Tipco 100%” juice was introduced to the Thai consumer
o1995 – TIPCO became the first ISO 9002 pineapple cannery in the world
o2003 – “Squeeze” juice and smoothie bar opens its 1st branch in Thailand
o2003 – “Tipco 100%” is exported to other countries in the ASEAN Region
o2005 – “Tipco 100%” entered the Philippine market
§Tipco F&B Co. Ltd. – Handles the marketing and manufacturing of beverages for the Thai domestic market as well as export to Southeast Asia.
§Tipco Biotech Co. Ltd.
§Tipco Beverage Co. Plc. – Handles the marketing and manufacturing of pineapple products, aloe vera, and tropical fruit salad for commercial and industrial use. The group also handles the production of brands for OEM, and export to other countries outside ASEAN.
§Tipco Retail Co. Ltd. – Operates the 68 outlets of Tipco Squeeze Juice Bar
PHILIPPINES:
In the Philippines, Tipco is exclusively distributed by TRANSAXION UNLIMITED CORP since 2005. Tipco 100% Juices available in the Philippines offers the healthy option for the family on the go because it contains 100% all natural fruit and vegetable juice with no preservatives, flavorings, colorings or added sweeteners.
Company Information:
oHeadquarters: Quezon City
oFounded: 2004
oExecutive Team: Mr. Kerwin Wong – Chairman and CEO
§ADMU Graduate 1999 BS Management
§Microsoft Philippines as Sales Manager for Small and Medium Business Group
Mr. Marvin Hung – Director and CFO
§ADMU Graduate 1999 BS MIS
§Viper Technologies as Business Development Manager
