Leading smartphone brand debuts striking new ‘Phone-to-Purse’ concept with HONOR V Purse, showcases the slimmest and lightest foldable HONOR Magic V2
At IFA 2023, global technology brand HONOR unveiled its forward-looking strategic vision for the future of smartphones. In a keynote session titled “Unfold Tomorrow,” HONOR’s CEO, George Zhao, articulated the brand’s unwavering commitment to propelling foldable smartphones into the mainstream. This commitment was exemplified through the introduction of their latest innovations, including the Magic V2, the lightest and slimmest inward foldable smartphone in HONOR’s portfolio. Additionally, the brand introduced the HONOR V Purse, a pioneering concept that reimagines the foldable smartphone as a wearable, fashion-forward purse, unlocking boundless possibilities for style and self-expression.
George Zhao, CEO of HONOR, remarked, “HONOR’s journey with foldable smartphones has been marked by significant strides in design, functionality, and durability with each iteration. Furthermore, by bringing to life our vision of a phone-to-purse concept with the HONOR V Purse, we are exploring sustainable solutions that harness the potential of emerging foldable technology to empower creativity and shape the lifestyle of tomorrow.”
Unfolding the Next Frontier of Fashion Forward Technology
HONOR embraces its pivotal role in shaping future lifestyles and introduces the innovative HONOR V Purse, ushering in a groundbreaking “Phone-to-purse” concept. This marks the dawn of electronic devices evolving into an entirely new category of fashionable consumer goods that provide boundless avenues for self-expression.
Designed with sustainability as a core principle, the HONOR V Purse exemplifies HONOR’s unwavering dedication to environmental responsibility. In addition to incorporating eco-friendly materials like vegan leather for its straps, this concept boasts endlessly customizable Always-On Displays (AODs) that seamlessly complement any attire. As the fashion industry seamlessly transitions from the physical realm to a more digital landscape, technology continues to unlock limitless possibilities for personal style and self-expression.
In alignment with its open-collaboration ethos, HONOR has partnered with eminent cultural influencers drawn from its HONOR Talents Global Design Awards platform. This collaboration includes the creative director of BURBERRY menswear, Bram Van Diepen, contemporary artist Yunuene Esparza, Professor at the China Academy of Art Yuan Youmin, and crossover artist Xiao Hui Wang. Together, they have crafted a series of bespoke AODs for the device, offering an array of fashion-forward possibilities that know no bounds.
Initial Global Showcase of HONOR Magic V2
During IFA 2023, HONOR unveiled its latest flagship foldable smartphone, the HONOR Magic V2, marking its global debut at this prestigious event. This device serves as a stellar embodiment of HONOR’s vision for the future of foldable smartphones, reshaping industry standards with significant enhancements across form factor, battery life, display technology, and overall user experience.
The HONOR Magic V2 stands as HONOR’s lightest and slimmest inward foldable smartphone to date, weighing a mere 231g and measuring a mere 9.9mm in thickness when folded. It introduces a groundbreaking Silicon-Carbon-Dual-Battery system of the next generation, boasting an astonishingly slim average thickness of just 2.72mm. This innovative design allows for a substantial battery capacity of up to 5,000mAh while maintaining the device’s sleek and lightweight foldable flagship profile.
Beyond its exceptional thinness and lightweight design, the HONOR Magic V2 introduces pioneering features such as the Super-light Titanium Hinge, a first-of-its-kind in foldable smartphones. Coupled with HONOR’s proprietary steel, this hinge mechanism enhances durability and robustness. The HONOR Magic V2 has also achieved the esteemed durability certification from SGS, demonstrating its ability to withstand more than 400,000 folds, ensuring a lifespan of up to ten years with daily folding.
The camera capabilities of the HONOR Magic V2 are equally impressive, featuring a triple rear camera setup comprising a 50MP Main Camera (f/1.9), a 50MP Ultra-Wide Camera (f/2.0), and a 20MP Telephoto Camera (f/2.4). The front-facing dual camera setup consists of two 16MP Cameras (f/2.2), enabling stunning photography and selfie experiences.
Incorporating human-centric innovations, the HONOR Magic V2 supports industry-leading 3840Hz PWM Dimming technology to reduce eye strain and ensure comfortable viewing, even during extended use. Additionally, it introduces Parallel Space functionality for the first time, allowing for the separation of work and personal data, as well as the independent operation of dual-space apps, providing a versatile and secure user experience, akin to having a second phone within the foldable device.
HONOR takes home 36 Media Awards
HONOR achieved a remarkable feat this year by garnering a total of 36 awards from media outlets at IFA 2023. Among these accolades, the HONOR V Purse earned the prestigious title of “Best of IFA 2023” from Android Headlines. The publication commended the HONOR V Purse, highlighting that it transcends being merely a phone, emerging as a fashion statement and a captivating conversation starter. Android Headlines also noted that it stood out as one of the most intriguing announcements at IFA 2023.
GSMArena, too, offered high praise for the design concept of the HONOR V Purse, acknowledging it as a highly advanced device. They particularly appreciated HONOR’s innovative thinking and their willingness to push the boundaries of conventional design.
For further updates and information, please visit HONOR’s official website at www.hihonor.com or follow them on social media platforms such as Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/), and TikTok Shop (Tiktok.com/@honorphilippines). To explore HONOR’s extensive list of retail stores, you can visit https://www.hihonor.com/ph/retailers/.
