SM Development Corporation (SMDC) upholds the motto “Home of the Good Guys” as a guiding principle that reflects its core values. Therefore, when the company embarked on a search for its new brand ambassador, finding someone who embodies these “Good Guy” values was of utmost importance. It’s no surprise that Hallyu sensation Lee Min Ho was the perfect pick for the role. His exceptional character and demeanor perfectly align with SMDC’s values, making him an excellent representative of the company.
An individual dedicated to charitable causes established a donation platform to support and promote the issues that are most important to them.
PROMIZ, a donation platform focused on Lee Min Ho’s core advocacies of children, animals, and the environment, was founded by the actor in 2014. By making purchases through this platform, individuals can donate to a range of charitable causes and organizations, including disaster relief efforts, children’s welfare, and environmental conservation.
PROMIZ serves as a platform for the actor to inspire individuals to create a positive impact on the world and make a difference in their communities. Through its initiatives, PROMIZ has gained significant recognition for its valuable contributions.
Family is at the center of his life
Lee Min Ho has a reputation for speaking fondly about his family. When asked about his idea of a good time, he expressed his love for spending quality time with his loved ones, including family, friends, and staff. His values of taking care of those around him stem from his upbringing and personality, which keep him grounded and focused on what truly matters in life.
Humble and passionate about his work
Lee Min Ho has established himself as a prominent figure in the entertainment industry, with a vast repertoire of drama and movie projects. Despite his fame and success, he receives recognition from his co-stars and production staff for his work ethic, professionalism, and consideration towards others.
Lee Min Ho’s humility and diligence are renowned in the industry. Despite his global stardom, he remains grounded and dedicated to his craft, constantly striving to enhance his performance and foster a positive environment on set.
A beacon of hope and motivation
Lee Min Ho did not always envision himself as an actor. During his early school years, he had a profound passion for soccer and aspired to become a professional player. Unfortunately, a severe injury forced him to abandon his athletic ambitions.
This unexpected turn of events led him to explore acting during his second year of high school, where he discovered his true calling. He dedicated himself to refining his skills and has since become one of the most renowned and highly respected actors in the industry.
Values the unwavering support of his fans
Lee Min Ho acknowledges his fans as a source of motivation and inspiration, expressing his gratitude for their support and affection. He regards their unwavering loyalty as a driving force in his career and vows to continue working hard to repay their love.
At one of his fan meetings, he expressed his desire to reciprocate the love he receives from his fans, stating, “My fans are the reason for who I am today, and I am constantly thinking about how I can repay their love.” He also cherishes the opportunity to interact with his fans and bring joy to their lives.
To stay in the loop about SMDC’s newest ‘Good Guy,’ follow SMDC on its officialFacebook,Instagram,YouTube,Twitter, andTikTok accounts, or visit theSMDC website.
