Local craft beer favorite, Crazy Carabao, has garnered a strong following among liquor enthusiasts and established partnerships with top-notch bars and restaurants nationwide. Yet, rather than resting on its laurels, the brand continues to evolve, bringing fresh vibes to the table. It recently introduced distinctive beer styles, revamped its website, and unveiled attractive packaging that pays homage to its Filipino heritage.
These exciting milestones were commemorated during a Superhero-themed launch at the new Odd Seoul 2 Bar in Quezon City. Hosted by popular multi-media personality Sam YG and TikTok superstar Sammy J, the event provided guests with an excellent opportunity to acquaint themselves with the brand. Attendees indulged in various Crazy Carabao variants paired with food, engaged in beer drinking games, beer pong, and more.
Crazy Carabao has traversed a remarkable journey, stemming from a dream among friends sparked by a Manny Pacquiao fight in Las Vegas. From acquiring an abandoned building in Sta. Rosa, Laguna, to officially launching in 2014 after brewing countless batches of beer, the brand has steadily grown.
Approaching its 10th year, Crazy Carabao stands as a significant player in the Philippines’ craft beer industry. Despite its rising popularity, it maintains its artisanal approach, brewing in small batches with unwavering passion for quality and innovation. The ingredients – malts imported from Australia and Europe, and hops sourced from Yakami Valley near Seattle, known for its fertile soil and enriched by ice water from the Cascade Ranges – ensure natural freshness.
Embracing this ethos, Crazy Carabao’s latest offering, Newtons Noggin Apple Cider, offers a fruity, fresh taste with a mild kick, complementing its existing products like Pilsner, Pale Ale, Wheat, Golden Ale, and India Pale Ale.
The brand has revamped its packaging, honoring Filipino roots. Adorned with vibrant hues and symbols like the Chocolate Hills and the jeepney, each bottle now radiates vibrancy that resonates with Filipino culture.
Accompanying the new beverage and packaging, the website received an overhaul for easier navigation and features a Beer Finder tool, helping users locate nearby outlets carrying Crazy Carabao.
Currently, Crazy Carabao is available in top bars and restaurants across Metro Manila, major 5-star hotels, and leading retailers like S&R, The Marketplace, Landers Superstore, Lazada, Shopee, and other prominent online stores.
“Our aim is to expose more Filipinos to diverse beer styles. With a rapidly growing following, we aim to keep it exciting by expanding our product line to suit varying tastes,” expressed Brad Hannam, one of Crazy Carabao’s founders.
Grace Vicencio, Crazy Carabao’s Sales Manager, added, “Thank you for embracing our beers. We aspire to keep delighting you for many more years, bringing quality and exceptional experiences to every Filipino!”
To delve deeper into Crazy Carabao’s world, visit https://crazycarabao.ph/ and follow its social media channels on Facebook (https://www.facebook.com/crazycarabao) and Instagram (https://www.instagram.com/crazycarabao/).
