ZTE Mobile Devices Reveals “Better for All” Global Brand Vision and Fresh Product Lineup at MWC 2024

  • ZTE introduced the world’s first 5G+AI eyewear-free 3D tablet, enabling users to experience 3D visual effects anytime and anywhere with just a click
  • nubia Flip 5G, ZTE’s first flip smartphone designed for young people, boasts a compact appearance but strong functionalities
ZTE Booth at MWC24

ZTE Corporation (0763.HK / 000063.SZ), a leading global provider of information and communication technology solutions, has unveiled its new global brand vision “Better for All” for mobile devices and Full-Scenario Intelligent Ecosystem 3.0 at Mobile World Congress 2024. Alongside this announcement, ZTE introduced several innovative products and technologies, including the groundbreaking nubia Pad 3D II, the world’s first 5G+AI eyewear-free 3D tablet, as well as 5G Fixed Wireless Access (FWA) products incorporating new AI concepts. Additionally, ZTE introduced its inaugural flip smartphone, the nubia Flip 5G, along with a range of new smartphones tailored for photography, music, and gaming enthusiasts. Notable among these were the nubia Z60 Ultra, RedMagic 9 Pro series, and the globally leading FWA & MBB series.

Ni Fei, Senior Vice President at ZTE and President of ZTE Mobile Devices, remarked, “In recent years, with the explosive growth of AI and the accelerating global adoption of 5G, technology has profoundly transformed people’s lifestyles. ‘Better for All,’ the global vision of ZTE Mobile Devices, emphasizes not only the implementation of cutting-edge innovation and the integration of terminal ecosystems, but also our commitment to Tech for Good. We aim to deliver products and services with better design, better experience, and better quality for global consumers, enabling everyone to enjoy a better lifestyle.”

Ni Fei, Senior Vice President at ZTE and President of ZTE Mobile Devices, delivered a speech at the launch event

Full-Scenario Intelligent Ecosystem 3.0: Diverse Innovative Devices Unveiled

The rapid evolution of AI has opened up significant opportunities for innovation in terminal connectivity. Reflecting this trend, ZTE has unveiled its Full-Scenario Intelligent Ecosystem 3.0, which focuses on multi-terminal intelligent interconnection and ecosystem expansion. This ecosystem integrates a unified AI platform for all services, combining Large-Scale AI Model, Big Data, and 3D technology. It offers comprehensive connectivity, multi-dimensional perception, and multi-end integrated computing, spanning various scenarios including Sports & Health, Audio & Visual Entertainment, Business & Travel, Home & Education, and Intelligent Driving. ZTE is currently implementing innovations across multiple fronts, including multi-screen collaboration, AI eyewear-free 3D, AI Voice Chat, AI Creation, AI Photography Master, and AI Performance Engine, with the goal of reshaping users’ lifestyles and delivering empowering and innovative experiences.

In the realm of innovative products, ZTE has introduced the nubia Pad 3D II, the world’s first 5G+AI eyewear-free 3D tablet. Equipped with Neovision 3D Anytime technology, it supports system-level real-time free conversion from 2D to 3D, allowing users to experience 3D visual effects anytime and anywhere with just a click. Compared to its predecessor, this model supports 5G communication and offers a more natural and clearer eyewear-free 3D display effect, with an 80% increase in 3D resolution and a 100% boost in 3D brightness. Additionally, it features new functionalities such as 3D multi-screen collaboration, 3D projection, real-time 3D preview, and 3D photography.

The joint launch of the nubia Pad 3D II involved collaboration with China Mobile. Cui Fang, an Expert from China Mobile, expressed their commitment to further exploring the potential applications of eyewear-free 3D technology and associated terminal products. They aim to bridge the virtual world with the real world, delivering more surprises and convenience to users. Through close cooperation, China Mobile and ZTE seek to drive technological breakthroughs and foster industry development, paving the way for a brighter future in the industry.

nubia Pad 3D II, the world’s first 5G+AI eyewear-free 3D tablet


In the realm of mobile internet products, ZTE’s 5G Fixed Wireless Access (FWA) and Mobile Broadband (MBB) products have dominated the global market share for three consecutive years, maintaining their top position worldwide in 2023. At the recent event, ZTE unveiled the world’s first AI 5G indoor FWA, the ZTE G5 Ultra. This innovative product leverages advanced device behavior and network application analysis to apply multidimensional AI network algorithms, enhancing bandwidth utilization and network performance across various scenarios. The debut of the ZTE G5 Ultra represents a significant advancement in indoor 5G FWA technology.

Additionally, ZTE introduced the 5th generation of its 5G outdoor FWA, the ZTE G5F. This 5G Advanced-ready FWA supports Sub6G and mmWave Carrier Aggregation, as well as Dual Connectivity, enabling peak data rates of up to 10Gbps. The ZTE G5F promises users an unparalleled ultra-high-speed network experience, setting a new standard for outdoor 5G FWA performance.

In the automotive ecosystem, ZTE showcased the RCU product Y2002, which integrates 5G, Vehicle-to-Everything (V2X), and Multi-Access Edge Computing (MEC) technologies. Equipped with communication and computing capabilities, as well as connecting sensing devices, the ZTE Y2002 intelligently recognizes people and vehicles on the road, enabling it to issue warnings in advance. Thanks to its 100TOPS AI processing, the ZTE Y2002 empowers driving assistance and intelligent traffic management, contributing to safer and more efficient road transportation systems.

ZTE’s 5G FWA & MBB products lineup

“Better for All” Promoting Tech for Good, nubia to Expand Its Global Market Presence

Aligned with the “Better for All” brand vision, ZTE Mobile Devices delves into cutting-edge technologies while prioritizing its commitment to Tech for Good, delivering user-friendly products tailored to meet diverse consumer needs. In line with this vision, ZTE introduced its inaugural flip smartphone, the nubia Flip 5G, alongside the nubia Focus 5G series, emphasizing photography, nubia Music, highlighting music, and nubia Neo 2, catering to gaming experiences for all.

ZTE unveiled its brand vision “Better for All”

The nubia Flip 5G is crafted as the premier flip smartphone targeting young users, showcasing a 6.9-inch 120Hz ultra-clear flexible inner screen and a versatile high-definition outer screen. This design facilitates swift access to multiple applications without the need to unfold the device. Engineered with a robust high-strength alloy steel hinge, it combines a sleek appearance with robust functionality. The starting price for this device is 599 USD.

Meanwhile, the nubia Focus 5G series boasts a flagship-level 108MP dual-camera system powered by the Neovision photography system, delivering a professional-grade photography experience. Prices for this series start from 199 USD.

For music enthusiasts, the nubia Music series incorporates dual 3.5mm headphone jacks and utilizes an AI extreme volume algorithm alongside high-quality large speakers, achieving a volume output 600% louder than average models. The starting price for this series is 149 USD.

Lastly, the nubia Neo 2 5G introduces a dual gaming touch shoulder button design, significantly enhancing the gaming control experience. Prices for this model begin at 199 USD. (Please note that all retail prices mentioned above may vary in different markets depending on specific specifications.)

nubia Flip 5G, the flip smart-phone designed for young people

nubia is poised to significantly broaden its global market footprint. Commencing March 2024, the brand will unveil new products across multiple markets spanning Europe, Latin America, Southeast Asia, the Middle East, and Africa. This strategic move aims to offer differentiated experiences to cater to the diverse needs and expectations of global consumers.

In line with its global vision “Better for All,” ZTE Mobile Devices remains steadfast in its commitment to driving innovation. The company endeavors to create a seamless, full-scenario digital lifestyle, ensuring that everyone benefits from the advancements in technology.

For more information, please visit ZTE booth (3F30, Hall 3, Fira Gran Via) at Mobile World Congress 2024, or explore: https://www.zte.com.cn/global/about/exhibition/mwc24.html 

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