#TeamRedmiNote ambassadors BGYO, Niana Guerrero, and more also released a vibrant anthem and TikTok dance trend to accompany the midrange device
Xiaomi has recently introduced the Redmi Note 12 Series, accompanied by an energetic campaign that perfectly embodies the vibrant lifestyle and personality of Gen Z. With the tagline “Live Vivid,” Xiaomi encourages users to capture vivid memories and create attention-grabbing content using the latest mid-range smartphone from the brand.
To further capture the enthusiasm for life among today’s youth, Xiaomi collaborated with P-pop group BGYO, dance and lifestyle creator Niana Guerrero, and M4 World Champions Team Echo to create a song and music video titled “Live Vivid.” The song, performed by the #TeamRedmiNote ambassadors, reflects the spirit of Gen Z, who embrace life to the fullest and want to capture every inspiring moment with their smartphones.
Jonathan Manalo, the songwriter and producer behind the song, as well as the creative director of ABS-CBN Music, comments, “‘Live Vivid’ perfectly describes Gen Z, who live and love boldly and aim to capture every inspiring moment with their gadgets.”
Tomi Adrias, Xiaomi Philippines marketing head, adds, “Xiaomi’s latest campaign for the Redmi Note 12 Series resonates with Gen Z’s language of living vividly in today’s world. We admire their creative self-expression, the contagious fun of their content, and the passion with which they embrace life.”
As part of the campaign, Xiaomi has also launched the #LiveVividDanceChallenge on TikTok. Participants aged 13 and above have the chance to win one of five Redmi Note 12 5G smartphones worth Php16,500 each. Additionally, three lucky winners will have the opportunity to win 50,000 AirAsia Points redeemable through their AirAsia Member ID. To enter the challenge, participants need to post dance videos on TikTok using the #LiveVivid Branded Effect. The posts must be public and include the hashtags #LiveVivid and #RedmiNote12Series in the video captions. The promotion runs from April 19 to July 23, 2023, with winners announced starting July 7, 2023.
The Redmi Note 12 is the ideal smartphone for embracing life with enthusiasm, embarking on new adventures, and creating lasting memories. It offers a triple camera system, including a high-resolution main lens, an ultra-wide lens, and a dedicated macro lens, allowing users to capture moments from every angle.
Featuring a stunning 6.67” AMOLED display, the Redmi Note 12 provides a seamless visual experience with vivid colors. With its 4096 levels of brightness adjustment, the screen ensures smooth and subtle dimming to eliminate glare when the ambient lighting changes. Powered by the robust 6nm Snapdragon 685 chipset from Qualcomm, the Redmi Note 12 delivers smooth and enhanced performance.
Content creators and avid consumers will appreciate the Redmi Note 12’s exceptional battery life, lasting up to 1.35 days, reducing the need for frequent charging.
Now is your chance to create outstanding content with the Redmi Note 12. Join the #LiveVividDanceChallenge on TikTok! The promotion runs from April 19 to July 23, 2023, and the winners of the Redmi Note 12 smartphones will be announced starting July 7, 2023.
For more information, visit Xiaomi’s official Facebook page and explore Xiaomi’s official website. Online purchases are available through Xiaomi’s Lazada, Shopee, and TikTok Shop (@XiaomiPhilippines).
