GCash Insider kicked off its second insights and solutions event this June.
This June, GCash Insider, the most popular finance app in the Philippines, launched its second insights and solutions event. Giving business partners exclusive access to tips on how to better scale up their businesses.
Under the fintech company’s Partner Solutions program, GCash Insider recently had the theme “Passion Forward”. It talked about how GCash’s line of digital solutions can help businesses meet the changing needs of the market.
Industry leaders and partners gathered for the fireside chat to discuss their experiences. With GCash head of new businesses Winsley Bangit, Mineski Global (MGames) business development manager Franco Pantangco, and AirAsia head of travel Rowena Rivera serving as moderators.
In a fast-paced world, organizations look for better ways of associating with their clients by understanding purchaser inclinations and buying patterns that characterize the steadily evolving patterns. Rivera emphasized that AirAsia was able to average 5% in ad click rates, which is higher than the industry standard, thanks to their partnership with GCash. This is the same strategy that AirAsia employed to effectively address the demands of their customers and develop a one-stop platform, particularly for their travel requirements.
Pantangco, on the other hand, stated that MGames was able to reach both new and returning users by maximizing GCash’s in-app ad products, which included targeted media channels, direct broadcast campaigns, and blasts for a more targeted approach. This resulted in a holistic customer experience and a 7x increase in GLife users, solidifying MGames’ expanding fanbase.
Because these shifts in consumer behavior are the most important factors in selecting the appropriate marketing solution. GCash discovered the need to create product suites that are both simpler and more efficient. Something that is supported by data and insights, and that can guarantee that businesses will achieve their goals.
“One thing is certain in business: customers will continue to use your platform if they find it to be so much simpler. The key is to never underestimate Filipino consumers’ unique capacity for adapting to industry trends and changes, especially in the new normal,” Trinidad stated.
Winsley Bangit, head of new business at GCash, emphasized the importance of participating in pertinent discussions about how to implement smart and effective solutions to connect with customers in order to advance a business.
“As we collaborate with our partners, it is evident that their customers are also undergoing change. I have witnessed the growth and development of the passions and behaviors of our users. Bangit elaborated, “It is up to us brands and business leaders to lead the way and provide them with access and opportunities.”
“We’re currently polishing right now an AI-powered assistance and usage regulating system; it’s very new, and what it does is it is able to provide our customers and partners with machine learning capabilities or AI-learning capabilities, which we are progressively working on,” Bangit added. He also expressed his excitement regarding a new product that utilizes artificial intelligence (AI) capabilities. In fact, it is already utilized within GCash, and we hope to soon be able to share this capability with our partners.
Businesses were given relevant and exclusive consumer insights based on the transactions of the mobile wallet’s millions of users through the GCash Insider event. Additionally, this includes exclusive access to proprietary quantitative data on consumer travel, leisure, entertainment, gaming, service, and insurance app transactions.
During the event, businesses also had the opportunity to connect with and learn from case studies from GCash’s partner brands, which helped them become more efficient, increase sales, and reach scale. In addition, the event provided brands with an opportunity to learn more about the various features of GCash’s Partner Solutions program, which enable them to target the appropriate audience through advertising, trade, scoring, and sustainability solution promotion using relevant digital tools. The program likewise featured security and anti-extortion controls set up to guarantee crusade quality and information-rich execution reports with profound client experiences.
Visit http://bit.ly/gcashpartnersolutions to learn more about the Partner Solutions Program, or send an inquiry to partnermarketing@gcash.com. If you also want to get to know Gcash, more click this.
