Mang Inasal, the Philippines’ grill expert, turned up the heat at the 61st Anvil Awards, earning three prestigious recognitions for its standout marketing campaigns that successfully blended creativity, digital engagement, and authentic storytelling.
The brand took home Silver Anvil Awards for Best Use of Social Media for its viral 4 Cheese Halo-Halo campaign, as well as Best Use of Partnerships and Best Use of Influencer Marketing for its highly engaging MI UNIVerse campaign. The wins underscore Mang Inasal’s strategic ability to harness social media platforms, meaningful collaborations, and influencer-driven storytelling to connect with today’s generation of Filipino consumers.
“Mang Inasal has always believed in the power of authentic storytelling and community engagement. These Anvil Awards affirm our marketing approach—innovative, relevant, and deeply connected to our customers’ experiences,” said Mang Inasal President Mike V. Castro. “We will continue to explore creative ways to bring our brand closer to Filipinos nationwide.”
The award-winning initiatives demonstrate Mang Inasal’s agility in navigating modern digital spaces while staying true to its core promise of delivering Ihaw-Sarap and Unli-Saya experiences. By blending trend-driven content with strong brand identity, the company successfully created campaigns that resonated both online and on-ground.
Widely regarded as the “Oscars of Philippine PR,” the Anvil Awards is the country’s most prestigious recognition of excellence in public relations, presented annually by the Public Relations Society of the Philippines. The accolades reinforce Mang Inasal’s position not only as a food industry leader but also as a brand that sets benchmarks in strategic communications and consumer engagement.
Mang Inasal’s Digital and PR team, led by Mari P. Aldecoa (fourth from left), receives the Anvil Awards, with its PR agency, Grupo Agatep led by Normal Agatep, APR (second from right), from PRSP Trustees Engelbert Apostol (far left) and Steve Michael Moore, Jr. (far right).
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